Journey Orchestration

Let each customer define their own journey with Journey Orchestration.

What Journey Orchestration can do for you

Journey Orchestration is a service built on Adobe Experience Platform that allows you tailor individual journeys for every customer based on their previous behaviour and preferences.

Anticipate individual needs through real-time insight.

Configure and use any event to trigger an individual journey. Then apply conditions in real time to personalise the most relevant journey when the event is triggered.

Personalise engagement at scale across channels.

Connect real-time information about customer behaviour and preferences from behavioural, transactional, financial and operational data to Adobe Campaign or other system of action.

Orchestrate the customer experience from start to finish.

Visually create and map individual, event-driven journeys across all systems in an intuitive workflow-based interface to start anticipating and delivering individual experiences at every stage in the journey.

Analyse with journey reporting.

Track detailed performance of executed journeys and how individuals are progressing in real time. Data is automatically sent to Adobe Experience Platform for all deliveries across systems, allowing full-funnel analysis with Adobe Journey Orchestration.

How Journey Orchestration complements your marketing programmes


Journey Orchestration

Cross-Channel Campaign Management


Inbound & Outbound






Individuals (one-to-one targeting)

Audience batches (segments)


Real-time engagement

Scheduled engagement


Open ecosystem

Email, SMS, Mobile apps, off-line

Deliver multichannel experiences with a Leader.

Find out what makes Adobe a Leader in the 2022 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs report.


Related Features

Real-time Customer Data Platform

Use unified customer data to instantly personalise experiences with Real-time Customer Data Platform, built on Adobe Experience Platform. 

Triggered Emails

Automate emails responses from Campaign or integrate with Adobe Analytics to trigger customised remarketing emails based on individual user actions.

Campaign Management

Design, execute and personalise your marketing across channels, while improving customer experiences on every device and touchpoint.