Adobe GenStudio for Performance Marketing Integrations
Integrate GenStudio for Performance Marketing across your tech stack.
Connect GenStudio for Performance Marketing to your creative and martech stack, including Adobe and third-party applications. These out-of-the-box integrations support end-to-end campaign content workflows and deliver personalised experiences at scale.
The benefits of integrating with other Adobe products.
- Real-Time CDP
- Workfront
- Experience Manager
- Express
Elevate your campaign performance with audience intelligence.
Use audiences in Adobe Real-Time CDP to inform content creation so that every asset starts with customer context.
- Segment relevance. Build content that speaks to each segment’s intent, preferences and journey stage.
- Hyper-personalisation. Combine persona and segment data to personalise your content further.
- Predicted engagement (coming soon). Receive predictive engagement scores before publishing to help you to select the content variants that are most likely to perform.
Organise and execute every step of your marketing campaigns.
Connect with Adobe Workfront to organise your campaign planning and enhance review and approval workflows.
- Campaign context. Organise your campaigns with metadata — such as campaign name, target audience, content type, channel placement and more — all using the Workfront Planning integration.
- Accelerated proofing and reviews. Use approval templates, multistage approval workflows and proofing previews in Workfront to provide tailored feedback, drive quicker turnarounds and make faster publishing decisions, all while upholding quality and compliance.
- Automated ad naming. Use metadata from Workfront Planning to automate the naming conventions for ad units to get ads live faster and make downstream reporting and analytics simple.
Access approved campaign assets for instant content assembly.
Empower your marketing teams to find and use brand-approved content from Adobe Experience Manager Assets directly in GenStudio for Performance Marketing.
- Asset reuse. Save money on creative production by re-using previous campaign assets for new experiences. Identify and select content from Experience Manager Assets to generate ads or emails.
- Content hub repository. Centralise creative assets in Experience Manager Assets to maximise your creative teams’ best work.
- Web banner publishing (coming soon). Generate Content Fragments in GenStudio for Performance Marketing then activate them in Experience Manager Sites.
Access Adobe Express templates and make quick edits to fit your campaign requirements.
Use the Adobe Express capabilities built into GenStudio for Performance Marketing to edit images and ensure brand consistency before assembling ads and emails. Plus, every GenStudio for Performance Marketing licence includes an Adobe Express for Business licence.
- Branded templates. Use ad templates created in Adobe Express in GenStudio for Performance Marketing to achieve consistent on-brand asset generation.
- Quick edits. Access Adobe Express directly in GenStudio for Performance Marketing to quickly edit and refresh campaign content. Easily remove image backgrounds, erase objects, add elements with Generative Fill and crop and resize assets.
- Save your work. Save your changes directly into GenStudio for Performance Marketing storage so your teams can use all your variations.
Ad platform integrations.
Generate, publish and measure creative for multiple ad platforms from a single enterprise application.
Generate, publish and measure Facebook and Instagram ads.
Power personalised B2B ad campaigns using LinkedIn Advertising.
Activate consumer audiences with personalised video creative on TikTok.
Instantly publish display ads to Amazon’s Ad network.
Create and activate Google display ads on CM360.
Power dynamic creative optimisation (DCO) and Open Web campaign channels.
Journey Management.
Personalise, localise and A/B test variants.
Create emails and web experiences with GenStudio for Performance Marketing and activate them in Adobe Journey Optimizer, Adobe Journey Optimizer B2B Edition, Adobe Campaign and Adobe Marketo Engage to maximise journey impact and drive engagement based on customer behaviour.
Learn more
- https://main--da-bacom--adobecom.aem.page/assets/icons/products/genstudio-for-performance-marketing/icon-adobe-campaign.svgJourney Optimizer
- https://main--da-bacom--adobecom.aem.page/assets/icons/products/genstudio-for-performance-marketing/icon-adobe-campaign.svgJourney Optimizer B2B Edition
- https://main--da-bacom--adobecom.aem.page/assets/icons/products/genstudio-for-performance-marketing/icon-adobe-campaign.svgMarketo Engage
- https://main--da-bacom--adobecom.aem.page/assets/icons/products/genstudio-for-performance-marketing/icon-adobe-campaign.svgCampaign (coming soon)
- https://main--da-bacom--adobecom.aem.page/assets/icons/products/genstudio-for-performance-marketing/icon-adobe-campaign.svgTarget (coming soon)
- https://main--da-bacom--adobecom.aem.page/assets/icons/products/genstudio-for-performance-marketing/icon-adobe-campaign.svgExperience Manager Sites (coming soon)
Creation and design.
Enhance performance marketing use cases.
Access Adobe’s industry-leading creative applications and generative AI models to enhance performance marketing use cases. Use Adobe Firefly for rapid image generation and Adobe Firefly Custom Models to ensure brand consistency. Export Adobe Photoshop templates directly into GenStudio for Performance Marketing for ad adaptations.
Learn more
- https://main--da-bacom--adobecom.aem.page/assets/icons/products/genstudio-for-performance-marketing/icon-firefly.svgFirefly
- https://main--da-bacom--adobecom.aem.page/assets/icons/products/genstudio-for-performance-marketing/icon-firefly.svgFirefly Custom Models
- https://main--da-bacom--adobecom.aem.page/assets/icons/products/genstudio-for-performance-marketing/icon-photoshop.svgPhotoshop Plugin
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Customised integrations.
Integrate GenStudio for Performance Marketing into third-party applications using Adobe Developer App Builder to support your unique architecture. This includes content generation, digital asset management and activation apps.
- Customised inputs for generative AI. Include customised instructions for generating specific copy needs, including ADA compliance, FINRA, FTC, SEC, medical claims and more.
- Digital asset management repositories. Access approved images and videos from digital asset management (DAM) applications or other repositories for creative assembly.
- Customised approval workflows. Send draught content to external review and approval applications, including AI-powered legal and compliance applications.
- Email service providers. Integrate with third-party email service providers for template ingestion and seamless activation with partner-built integration accelerators.
- Paid media and dynamic creative optimisation. Activate approved creative in customised media activation apps — including atomic-level creative such as headline, image, CTA and more — to power dynamic creative optimisation (DCO) workflows.
