Real-time Customer Data Platform

How Real-time CDP compares to others.

Unique advantages of Real-time CDP that Adobe customers love the most

Comparison

Popular Questions

Advantages of Real-time CDP

Risk with other providers

How complete is the profile?

Dynamic people and account profiles use both known and unknown data from all sources, complete with advanced privacy and identity controls — all powered by Real-time Customer Profile

Profiles don’t store known and unknown data and lack granular data governance controls, so they end up being just enhanced versions of existing views.

Can I support both my B2C and B2C businesses?

Simultaneously combine consumer and business buyer data into a single profile using one CDP to support both of your B2C and B2B businesses.

Lack B2B support and unified account profiles, or requires the purchase multiple CDPs and/or multiple instances which increases cost and complexity.

Can I connect other Adobe applications?

Unmatched native integrations with Adobe applications provide streamlined deployment, seamless data transfer, single sign-on, and consistent UI experiences.

Superficial integrations with Adobe applications result in more code to manage, latencies, and potentially duplicative workflows between systems.

How can I be sure it supports my B2B data and account-based marketing use cases?

Adobe's industry-leading Experience Data Model (XDM) was purpose-built from the ground up to support and unify B2B data into account profiles that include primary data objects including lead, contact, account, opportunity, buying groups and more to power account-based experiences for business buyers.

Re-purposed technology, businesses and data models that severely limit scale, data and usability for B2C and B2B use cases, and the including the lack of unified account profiles.

How fresh is the data?

People and account profiles are based on a view of your customer today instead of two days ago, with real-time data streaming through productized connectors.

Customer experiences are out of date due to data latency, batch data ingestion, and real-time integrations with key partners.

How can I activate my customer data?

Real-time data activation through prebuilt B2B and B2C marketing connections lets you deliver personalized people and account-based experiences at scale.

Limited prebuilt integrations make it challenging to activate with key partners and require IT support.

Can it handle the complexity of my business?

Handle the biggest, most complex customer journeys while managing trillions of customer data points, profiles, and segments.

Limited use cases — like paid media activation or brand loyalty — or limited experience with enterprise customers results in inadequate support.

How much strain will it put on my IT team?

Seamless integration with your existing tech gives power to marketers and frees up IT, all with the help from AI and machine learning.

Significant integration may tax resources and generate constant requests from marketers to your IT team.

How do I ensure the privacy of my data?

Tools to operationalize data governance policies help ensure compliance with regional or organizational regulations and give you control over personally identifiable information.

Relies on CDP owners to perform data governance tasks before bringing data into the CDP.

Can I connect with non-Adobe applications?

Prebuilt source and destinations integrations with leading vendors across CRM, cloud storage, databases, analytics, advertising, mobile engagement, and more, with APIs available to build bespoke integrations with additional internal and external systems.

Limited prebuilt connectors and batch capabilities to develop custom integrations reduce the scope of data sources for ingestion or destinations for personalization.

Adobe Real-time CDP offers real-time customer insights and data updates others can’t

What other solutions offer
Profiles don’t store known and unknown data and lack granular data governance controls, so they end up being just enhanced versions of existing views.

What Real-time CDP offers
Dynamic profiles use both known and unknown data from all sources, complete with advanced privacy and identity controls — all powered by Real-time Customer Profile

What other solutions offer
Simultaneously combine consumer and business buyer data into a single profile using one CDP to support both of your B2C and B2B businesses.

What Real-time CDP offers
Lack B2B support and unified account profiles, or requires the purchase of multiple CDPs which increases cost and complexity.

What other solutions offer
Unmatched native integrations with Adobe applications provide streamlined deployment, seamless data transfer, single sign-on, and consistent UI experiences.

What Real-time CDP offers
Superficial integrations with Adobe applications result in more code to manage, latencies, and potentially duplicative workflows between systems.

What other solutions offer
Adobe’s industry-leading Experience Data Model (XDM) was purpose-built from the ground up to support and unify B2B data into account profiles that include primary data objects including lead, contact, account, opportunity, buying groups and more to power account-based experiences for business buyers.

What Real-time CDP offers
Re-purposed technology, businesses and data models that severely limit scale, data and usability for B2C and B2B use cases, and the including the lack of unified account profiles.

What other solutions offer
Customer experiences are out of date due to data latency, batch data ingestion, and real-time integrations with key partners.

What Real-time CDP offers
Profiles are based on a view of your customer today instead of two days ago, with real-time data streaming through productized connectors.

What other solutions offer
Limited prebuilt integrations make it challenging to activate with key partners and require IT support.

What Real-time CDP offers
Real-time data activation through prebuilt connections lets you deliver personalized experiences at scale.

What other solutions offer
Limited use cases — like paid media activation or brand loyalty — or limited experience with enterprise customers results in inadequate support.

What Real-time CDP offers
Handle the biggest, most complex customer journeys while managing trillions of customer data points, profiles, and segments.

What other solutions offer
Significant integration may tax resources and generate constant requests from marketers to your IT team.

What Real-time CDP offers
Seamless integration with your existing tech gives power to marketers and frees up IT, all with the help from AI and machine learning.

What other solutions offer
Relies on CDP owners to perform data governance tasks before bringing data into the CDP.

What Real-time CDP offers
Tools to operationalize data governance policies help ensure compliance with regional or organizational regulations and give you control over personally identifiable information.

What other solutions offer
Prebuilt source and destinations integrations with leading vendors across CRM, cloud storage, databases, analytics, advertising, mobile engagement, and more, with APIs available to build bespoke integrations with additional internal and external systems.

What Real-time CDP offers
Limited prebuilt connectors and batch capabilities to develop custom integrations reduce the scope of data sources for ingestion or destinations for personalization.

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