You can gather data and calculate metrics endlessly. But identifying the right measurements helps you craft an ABM strategy that is not based on more than just leads and conversion actions, but also metrics that provide the means to monitor the life of an account. As a result, your sales and marketing teams can collaborate on more comprehensive strategies based on informed goal setting.
Read Making Metrics Matter to learn about the following:
- Which metrics you should pay attention to
- Which type of ABM is right for you: white glove, hybrid, or automated
- Baseline metrics to help you develop and justify ABM
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