IDC MarketScape: AI-Enabled Marketing Platforms for Enterprises

Report

Learn why Adobe is a Leader in AI-Enabled Marketing Platforms for Enterprise.

Discover how Adobe helps global brands leverage generative AI and agentic AI to power smarter marketing automation and personalized customer experiences.

We believe Adobe's recognition as a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 Vendor Assessment reflects the strength of our AI-powered solutions.

  • Generative AI across formats: Automate content creation for text, images, and video — fast, smart, and on-brand.
  • Agentic AI powered customer journeys: Deliver intelligent, autonomous, multi-touch experiences that adapt in real time across channels.
  • Data-driven decisions: Convert customer data into clear insights with AI analytics and tracking.
  • Scalable, secure AI infrastructure: Power enterprise marketing at scale with secure AI systems for B2B and B2C products.

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IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 Vendor Assessment

https://main--da-bacom--adobecom.aem.live/assets/pdfs/resources/reports/idc-marketscape-worldwide-ai-enabled-marketing-platforms-2025/idc-marke-scape-worldwide-ai-enabled-marketing-platforms-for-enterprise-companies-2025-vendor-assessment.pdf

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  • Trusted enterprise AI starts with content.

    Explore the content infrastructure that helps enterprise AI find authoritative knowledge and deliver more trustworthy answers.

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  • Driving business value from generative AI.

    Explore how enterprise leaders are moving beyond AI adoption to transform creative workflows and achieve measurable business impact.

    Read article

  • 5 CIO questions for agentic AI in marketing.

    See what IT will want to know when evaluating an agentic AI solution, and how marketers can prepare for those conversations.

    Read article

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cardTitle
Adobe named a Leader in AI-Enabled Marketing Platforms for Enterprise.
CardDescription
Adobe is proud to be named a Leader in the IDC MarketScape: AI-Enabled Marketing Platforms for Enterprise Companies 2025 Vendor Assessment.
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2025-08-20
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