Report

Learn why Adobe is a Leader in AI-Enabled Marketing Platforms for Enterprise.

Discover how Adobe helps global brands leverage generative AI and agentic AI to power smarter marketing automation and personalized customer experiences.

We believe Adobe's recognition as a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 Vendor Assessment reflects the strength of our AI-powered solutions.

  • Generative AI across formats: Automate content creation for text, images, and video — fast, smart, and on-brand.
  • Agentic AI powered customer journeys: Deliver intelligent, autonomous, multi-touch experiences that adapt in real time across channels.
  • Data-driven decisions: Convert customer data into clear insights with AI analytics and tracking.
  • Scalable, secure AI infrastructure: Power enterprise marketing at scale with secure AI systems for B2B and B2C products.

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IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 Vendor Assessment

https://main--da-bacom--adobecom.aem.live/assets/pdfs/resources/reports/idc-marketscape-worldwide-ai-enabled-marketing-platforms-2025/idc-marke-scape-worldwide-ai-enabled-marketing-platforms-for-enterprise-companies-2025-vendor-assessment.pdf

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  • Scale geofencing marketing with AI-powered assets.

    Explore how geofencing marketing and AI-generated advertising content help brands deliver personalized location-aware campaigns at scale.

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  • Rethinking the customer journey for AI.

    The most important B2B customer journey moments are happening inside AI tools you can't see. Here's what it means for stages and scoring.

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  • Turn website analytics into AI design prompts.

    A practical framework for turning website performance data into AI-ready design direction and stronger user experiences.

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cardTitle
Adobe named a Leader in AI-Enabled Marketing Platforms for Enterprise.
CardDescription
Adobe is proud to be named a Leader in the IDC MarketScape: AI-Enabled Marketing Platforms for Enterprise Companies 2025 Vendor Assessment.
cardDate
2025-08-20
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