Real-Time Customer Data Platform

Deliver real-time personalization with Real-Time CDP.

Adobe Summit

Introducing 21 must-see sessions - the Best of Adobe Summit On Demand.

What Real-Time Customer Data Platform can do for you

Real-Time CDP is a service built on Adobe Experience Platform that helps you combine known and unknown customer data in real-time for holistic, up-to-date profiles you can access in any channel to create true personalization.

Step 1: Connect your data
With Experience Platform, unite all your marketing systems and streamline workflows with unified profiles to discover insights for long-term personalization.

Step 2: Create high-value segments
Tap into your unified customer record to create segments based on audience use cases, using intelligent workflows built specifically for marketers.

Step 3: Activate profiles in real time
Use those segments to instantly test and deliver personalized experiences to customers everywhere based on real-time updates to customer profiles.

See why Adobe was named a multichannel marketing hubs Leader.

Read 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs to see how Adobe was evaluated among 20 vendors.

See your business thrive in a cookieless future.

Read Thinking Beyond the Third-party Cookie to learn how to navigate a new world of user data.

Recommended for you


Fundamentals of customer data platforms


Read this Q&A with Matt Skinner, product marketer at Adobe, to learn the basics of CDPs and why they’re so important.


It takes a built-in CDP solution to build better customer profiles

Check out Real-Time CDP. Real-time customer experience and see what our real-time CDP offering can do for your business.

Let’s talk about what Adobe Experience Platform can do for your business.