Real-Time CDP is a service built on Adobe Experience Platform that helps you to combine known and unknown customer data in real-time for holistic, up to date profiles you can access in any channel to create true personalisation.
Real-Time Customer Data Platform
Deliver real-time personalisation with Real-Time CDP.
What Real-Time Customer Data Platform can do for you
Step 1: Connect your data
With Experience Platform, unite all your marketing systems and streamline workflows with unified profiles to discover insights for long-term personalisation.
Step 2: Create high-value segments
Tap into your unified customer record to create segments based on audience use cases, using intelligent workflows built specifically for marketers.
Step 3: Activate profiles in real time
Use those segments to instantly test and deliver personalised experiences to customers everywhere based on real-time updates to customer profiles.
How Real-Time CDP stacks up against other CDPs
|
Questions |
What Real-Time CDP offers |
What other solutions offer |
|
How complete is the profile? |
Dynamic profiles use both known and unknown data from all sources, complete with advanced privacy and identity controls — all powered by Real-time Customer Profile. |
Profiles don’t store known and unknown data and lack granular data governance controls, so they end up being just enhanced versions of existing views. |
|
How fresh is the data? |
Profiles are based on a view of your customer today instead of two days ago, with real-time data streaming through productised connectors. |
Customer experiences are out of date due to data latency, batch data ingestion and real-time integrations with key partners. |
|
How can I activate my customer data? |
Real-time data activation through prebuilt APIs lets you deliver personalised experiences. |
Data sits unused because of poorly maintained API integrations with the technologies you use most, which can become outdated or unusable as specs change. |
|
Can it handle the complexity of my business? |
Handle the biggest, most complex customer journeys while managing trillions of customer data points, profiles and segments. |
Limited use cases — like paid media activation or brand loyalty — or no experience with enterprise customers result in inadequate support. |
|
How much strain will it put on my IT team? |
Seamless integration with your existing tech gives power to marketers and frees up IT, all with the help from AI and machine learning. |
Significant integration may tax resources and generate constant requests from marketers to your IT team. |
How Real-Time CDP stacks up against other CDPs
What other solutions offer
Profiles don’t store known and unknown data and lack granular data governance controls, so they end up being just enhanced versions of existing views.
What Real-Time CDP offers
Dynamic profiles use both known and unknown data from all sources, complete with advanced privacy and identity controls — all powered by Real-time Customer Profile.
What other solutions offer
Customer experiences are out of date due to data latency, batch data ingestion and real-time integrations with key partners.
What Real-Time CDP offers
Profiles are based on a view of your customer today instead of two days ago, with real-time data streaming through productised connectors.
What other solutions offer
Data sits unused because of poorly maintained API integrations with the technologies you use most, which can become outdated or unusable as specs change.
What Real-Time CDP offers
Real-time data activation through prebuilt APIs lets you deliver personalised experiences.
What other solutions offer
Significant integration may tax resources and generate constant requests from marketers to your IT team.
What Real-Time CDP offers
Seamless integration with your existing tech gives power to marketers and frees up IT, all with the help from AI and machine learning.
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