Customer with telehealth ad using generative AI to create different asset variations

Healthcare and Life Sciences use case

Enrich the care experience by creating and delivering relevant content at scale.

Healthcare and life science marketing teams need an end-to-end solution to improve the entire content creation-to-delivery process. Adobe offers intelligent workflows and automation for efficient planning, modular content creation, asset reuse and faster medical, legal and regulatory (MLR) reviews to scale and optimise your content supply chain.

Meet growing content demands, minimise manual workflows and maintain compliance with Adobe.

Generative AI resizing healthcare asset for different channels

Save valuable time with modular content creation and reuse capabilities.

Move beyond manual processes, siloed systems and isolated teams to meet the growing demand for personalised content. AI-powered solutions from Adobe let marketing and creative teams easily create, adapt and scale brand-approved content that meets industry-required safeguards.

Empower marketers across your organisation to personalise content with generative AI. With access to approved assets and templates, they can quickly edit, repurpose or create new, on-brand variations.
Give creative teams generative AI tools to ideate faster and automate manual, repetitive work, so they can focus on creativity.
Improve collaboration and reduce manual project management time for creatives using connected workflows across creative applications.

Learn about Adobe Experience Manager Assets

Deliver a best-in-class, personalised web experience.

Increase your digital brand presence, expand access to information and resources and improve digital self-service experiences for healthcare customers. Adobe’s end-to-end solution includes a single, cloud-based CMS to unify and improve the entire content creation-to-delivery process.

Create high-performance, on-brand webpages across any digital property — including web, mobile and apps — using a modern, centralised CMS that’s HIPAA-ready.
Build a standardised content foundation that powers efficient creation, delivery, testing, measurement and attribution.
Empower digital self-service and enable shorter call centre times with easily accessible, relevant healthcare resources and information, helping lower the cost of care.
Enhance the content and experience across your digital properties with the ability to view and change content in real time and quickly adapt to customer needs.

Learn about Adobe Experience Manager Sites

Telehealth website using approved assets for a background image

Telehealth video being reviewed in Workfront Proof

Speed up MLR reviews while meeting industry-required safeguards.

Streamline the creation, review and approval of content in life sciences organisations. Adobe solutions automate required MLR reviews, accelerating critical drug and device launches while helping maintain compliance with industry requirements.

Orchestrate and drive content production with automated workflow and approval processes.
Synchronise asset and campaign workflows between tools, giving marketing, legal and compliance teams full visibility into work status.
Show what teams are working on to empower leaders to make data-driven decisions, allocate resources, ensure project alignment with strategic priorities and avoid unnecessary project delays.

Learn about Adobe Workfront

“Over the period of the pandemic we touched more than one billion lives. This is our time to amplify how we engage with our customers, with our patients, with our doctors and hospitals. Content is at the heart of that transformation.”

Jane von Kirchbach, Senior Vice President of Digital
Pfizer

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Read Pfizer’s story

Dive deeper into scaling content operations

Content as a Service v3 - Scale Content Operations - Thursday, 29 May 2025 at 11.47

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Scale your healthcare content with Adobe.

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Tap into intelligent workflows, powerful generative AI, a cloud-based CMS and review and approval tools to create personalised journeys at scale.

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2025-05-14

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