Run simulations to forecast conversions at your preferred granularity—portfolio, campaign, keyword and device level. Advanced mode lets you preview outcomes based on different objectives and conversion-attribution settings.
Accurate modelling (black-box free)
We don’t hide our modelling behind a back-end curtain. Generated by our market-leading algorithm, our predictions are listed front and centre in your Portfolio Spotlight dashboard. The trend graph feature lets you track our accuracy over time (hint, it’s pretty good) and our detailed analysis gives you cost and revenue predictions down to the keyword level.