Eat, drink and breathe insights with Adobe Analytics.

If you're ready to make a culture of data, where insights are like oxygen and everyone acts on them in real time, then Adobe Analytics is ready for you.

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Forrester

Adobe Analytics achieves a 224% ROI.

According to Forrester, Adobe Analytics offers you the chance to get triple-digit ROI.

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How we're different

Al and machine learning

From attribution and predictive modelling to contribution analysis and propensity scoring, Adobe Analytics is immersed in machine learning and AI. For example, our Virtual Analyst feature — which is powered by Adobe Sensei — constantly monitors and analyses your data and lets you know not just when an anomaly happens, but why.

Learn more about predictive analytics

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Better data collection and processing

No one else lets you integrate everything from web, email and CRM to voice and connected car data as smoothly as we do. And our unique approach to processing lets you organise, clean and prepare that data with lightning speed.

Discover the data you can collect

Flexible data analysis

With our Analysis Workspace, analysts have our most powerful tools available at a click so they can create and curate reusable projects that are customised to their needs. This lets everyone in the company ask and answer any question in a beautiful, flexible environment.

Learn more about ad hoc analysis

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Advanced segmentation

We do segmentation better than anyone, especially when it comes to modelling personas and understanding how they compare. And we’re the only analytics vendor who lets you create an unlimited number of segments, then compare them to understand what’s working and what’s not.

See how we do segmentation

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Success stories

Content as a Service - campaign - Thursday, October 5, 2023 at 15:07

See how Adobe Analytics is GDPR-ready.

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