Adobe Experience Manager Screens

Experience Manager Screens features.

Deliver intelligent, personalised experiences in physical spaces with capabilities only possible with Adobe’s best-in-class digital experience solutions. Here’s how to turn digital signage into an experience.

Screen Features

Make digital signage part of an end-to-end, omnichannel experience

Native integration with Adobe Experience Manager Sites and Assets lets you easily connect digital signage experiences to the larger customer journey, making each interaction personal and maximising your digital signage investment return.


Omnichannel experience

Ensure consistent experiences by creating digital signage using the same content and asset management system used for web, print, IoT and mobile experiences.

Reusable content and experience fragments easily translate online experiences to in-venue devices for a streamlined customer journey.

Content and experience fragments are automatically rendered and optimised across devices — if one fragment is updated, all channels are intelligently updated.

Native connectivity allows creative teams to work directly in Creative Cloud apps while letting marketing and shop operations teams create experiences from within Experience Manager.

Purpose-built signage authoring tools include text overlay, multiple-zone templates and asset and channel day-parting.

On-brand digital assets, copy and other marketing experiences can be easily translated to in-venue screens by on-site teams.

Combine workflow automations and reusable content with a drag-and-drop interface and out-of-the-box components for easy content publishing.

Video and image files are automatically rendered and optimised for each device, eliminating manual work.

Empower on-site teams with easy publishing

Ensure consistent experiences and unite marketing and on-site teams with publishing tools that make it easy for anyone to create in-venue content that’s local, relevant and always on brand.


Empower on-site teams with easy publishing

Optimise and customise using up to date data

Deliver more relevant experiences with content that dynamically updates based on data such as inventory levels, point-of-sale data, product information, demographics, customer behaviours, events, weather, on-site triggers and more.


Optimise and customise using up to date data

Make product recommendations based on current order, past digital behaviour or demographic segmentation.

Support for touch overlays and sensor hardware allows for interactive experiences based on voice, webcam and other triggers.

Time zone-based localisation and dayparting make it easy to customise digital signage with relevant content.

Use data to create promotions of items with surplus inventory or to highlight relevant offers based on external factors such as changing weather and events.

Optimise experiences by tracking user interactions and running automated A/B testing.

Track digital signage impacts against point-of-sale data, revenue and loyalty programmes and understand engagement with content across locations and time of day.

Manage dynamic and interactive content to create experiences that are more relevant and contextual.

Understand the efficacy and ROI of digital screens

Experience Manager Screens provides analysis that lets you track trends and understand how digital signage impacts sales.


Understand the efficacy and ROI of digital screens

Future-proof your signage network with a cloud foundation

The enterprise-level cloud infrastructure is designed to allow virtually limitless device and integration growth — while ensuring the highest security and most up to date functionality.


Future-proof your signage network

Changes to content automatically synchronise across devices at massive scale, ensuring all media assets and experiences are up to date.

Control when and where content is shown based on schedule, content, metadata or location.

Powerful translation workflows significantly streamline content translation.

Reliably and automatically scale an unlimited number of devices and infrastructure integrations to your network.

Cloud infrastructure provides enterprise scale security and privacy and ensures digital network is always up to date.

Reuse enterprise roles, permissions and approval workflows to manage global online devices.