Profiles and audiences
Create ready-to-engage customer profiles by combining data from online, off-line and pseudonymous sources and use a drag-and drop canvas to effortlessly design, manage and enrich audiences. Both profiles and audiences are easily activated for batch campaigns and real-time customer journeys.
Real-time customer profiles
Bring together customer attributes and events from online and off-line sources into unified customer profiles ready for use across your company.
- Identity resolution. Connect customer identity across datasets by stitching data from various sources with disparate identity keys.
- Data ingestion. Enhance customer profiles with real-time streaming data or batch updates using pre-built source connectors.
- Data export. Export engagement data to popular cloud storage providers to maintain a complete, up to date record of customer interactions for reporting, archiving or analysis.
Learn more about real-time customer profiles.
Content as a Service v3 - adobe journey optimiser - Thursday, 19 December 2024 at 11.02
Audiences and segmentation
Create and enrich audiences through a visual, canvas-based workflow. Journey Optimizer can also ingest existing audiences from other platforms for activation.
- Audience management. Navigate and manage audiences easily with tagging, governance controls and searchable folders. Explore audience trends and visualise overlap with easy-to-use dashboards.
- Audience composition. Compose audiences in an intuitive waterfall-style workflow. Rank, cap, split and join audiences to create new ones.
- Audience enrichment. Enrich your audiences to boost personalisation. Layer in additional attributes such as hours of operation of customers’ preferred stores.
- Audience activation. Activate audiences within campaign and journey workflows. Build audience qualification events into journeys to target the right audiences on the right channels in the right moments, while avoiding marketing fatigue.
Federated Audience Composition
Create and enrich audiences directly from your data warehouse while minimising data transfer and duplication.
- Federated data access. Connect directly to data warehouses including Snowflake, Google BigQuery, Azure Synapse and Amazon Redshift while minimising data duplication and enhancing data governance.
- Audience enrichment. Augment your existing customer profiles and audiences with data attributes from your data warehouse for refined segmentation, targeting and personalised marketing.
- Real-time activation. Instantly activate federated audiences across channels and touchpoints for timely, relevant customer engagement.
Learn more about Federated Audience Composition.
Content as a Service v3 - adobe journey optimiser - Tuesday, 17 December 2024 at 15.57
Data governance and privacy
Respect and protect your customers with enterprise data governance tools. Consent management, patented data labelling, policy creation and enforcement tools keep your data operations compliant with evolving policies and expectations.
- Labelling and cataloguing. Create, manage and enforce data usage policies with labelling, cataloguing and flexible out-of-the-box templates.
- Alerts and policies. Prevent users from activating sensitive data with policies enforced through Journey Optimizer. In-product alerts notify your team of attempted violations.
- Privacy service and consent management. Enable your teams to honour consent and privacy preferences using either an API or marketer-friendly interface.
Learn how to use profiles and audiences features.
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