ADOBE TARGET FEATURES
Administration and control
Leverage the customisable algorithms, guided workflows and enterprise governance in Adobe Target to scale personalisation programmes and ensure seamless customer experiences.
Enterprise permissions
Efficiently manage enterprise-wide user access to Adobe Target by assigning role-based permissions and creating separate workspaces.
- Work zones. Establish distinct access areas based on departments, regional locations, channels and more.
- Permission settings. Assign appropriate permissions for each user relative to their roles — such as approvers and publishers — and their access to different workspaces.
- Data discretion. Keep audiences, offers, activities and experiences — including data and segments shared with Adobe Real-Time CDP — discrete to specific workspaces.
Single-page app (SPA) optimisation
Create better website experiences by updating content without reloading the entire site. With our custom-built JavaScript library, you can deploy SPAS on either the client side or server side and get faster, safer and flicker-free implementation.
On-device decisions
Let developers and product owners deliver cross-channel experiments and personalised content from within a user’s device at near-zero latency.
- Advanced security. Keep your experiments, audiences and optimisation strategy secure with optimisation artefacts that are obfuscated at the source.
- Continuous improvement. Empower product owners and developers to continuously evolve integrations and development with zero-latency artefacts.
- AI-powered personalisation. Let marketers use AI and machine learning on the Adobe Experience Platform Edge Network — a data network that accelerates data transfers — to send and receive real-time, one-to-one personalised offers at scale.
Server-side and hybrid implementations
Give developers unparalleled flexibility with the delivery API inside Adobe Target.
- Process control. Empower teams with full control over the entire personalisation process in any environment.
- Versatile delivery. Let teams send experiences from any server-side platform or application that can make HTTP/s calls.
- Security protocols. Get help maintaining security, support and compliance.
Visual quality assurance (QA)
Fully test, review and get stakeholder approval for personalisation activities before publishing them.
- Journey preview. Validate customer experiences in isolation or with other live activities using a link that lets you browse the entire experience in the visual QA environment.
- Stakeholder links. Streamline approvals and improve QA by generating shareable links for stakeholders to review each experience variation.
Batch experience pre-fetch
Pre-fetch and cache experience variations from testing and personalisation across the customer journey. This lets you deliver always-on personalisation, even with Internet or network connection issues. It also increases the speed and performance of experience delivery.
- Profile-driven personalisation. Take advantage of dynamic updates to profiles to ensure visitors enjoy a tailored experience.
- Variation caching. Give visitors customised experiences every time by caching hundreds to thousands of variations locally and on the Experience Platform Edge Network.
More about administration.
Content as a Service v3 - administration - Wednesday, 8 January 2025 at 16.33
Learn how to use administration features.
Find what you need in Adobe Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.
Learn more | Learn more about how to use administration features
