Described by the New York Times as “the cool-girl jewellery go-to since 2004,” Catbird creates captivating, customised jewellery on-demand. Their stunning necklaces, rings and bracelets are all manufactured at the brand’s iconic offices in Brooklyn, New York and are often seen on celebrities.
The Catbird webstore, built on Magento Commerce 1, worked like a charm on desktop and did a nice job of showcasing their jewellery and providing a seamless shopping experience. But Catbird’s young, mobile buyers are glued to their cellphones, not their desktops. They needed to create a mobile commerce experience that is elegant yet fun and, like their brand, highly functional.
“We wanted our customers to experience our brand with a sense of discovery and curiosity,” said Anna Mikkelsen, eCommerce Director at Catbird. “We needed better storytelling through content pages, high-quality product detail pages and a more intuitive navigation to help cultivate our customer base and communicate our vision.”
Catbird customers demanded an outstanding commerce experience, including same-day delivery and a wishlist feature. On the backend, Catbird needed the ability to completely change up their homepage during the holidays or sale periods, to keep the site looking fresh. They decided to upgrade to Magento Commerce 2 (now Adobe Commerce).