One platform for many brand identities.

With iconic brands such as Audi, Bentley, Lamborghini, Ducati and Cupra, the Volkswagen Group offers a unique portfolio of vehicles and services to customers worldwide. Volkswagen’s strength lies in showcasing the diversity of its brands in the market, with each having its own role, responsibility and position.

To further elevate these distinct brand identities, the Volkswagen Group needed to standardise its content management system (CMS) and rationalise its technology stack to provide a consistent foundation for each brand, while still offering the flexibility to customise experiences according to specific brand identities and customer needs.

Leveraging Adobe Experience Manager Sites, Experience Manager Assets, Analytics and Target, Volkswagen built an integrated marketing tech stack that provides content management, personalisation and analytics to each brand and enables them to create individualised customer experiences.

The centralised platform, “One CMS,” is helping Volkswagen achieve cost savings, accelerate time to market and deliver more innovation to customers faster than ever before. With a vision to bring personalisation to the individual vehicle driving experience, Adobe Experience Manager will help to bring this to life.

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