Adobe Workfront Use Case

Execute campaign planning flawlessly.

Workfront keeps your campaigns aligned to business objectives and connected to execution workflows.

Illustration showcasing Q1 displaying three campaigns utilizing Adobe Workfront Campaign Planning.

Get to market — and hit your goals — faster.

Adobe Workfront lets you define strategically outline and organise your campaigns by defining clear objectives, identifying target audiences, creating timelines and more. Plans are clear, concise and connected to the work needed to achieve your marketing goals.

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Get visibility across the campaign lifecycle.

See how plans connect to strategic initiatives and execution workflows in one centralised interface. Shareable table, timeline and calendar views provide stakeholders with visibility into every campaign in flight.

Accelerate time to market with AI.

Speed up record creation with help from Adobe AI Assistant. With it, you can upload unstructured documents to Workfront and let AI Assistant extract objectives, audiences, channels, assets and other relevant information — no duplicate data entry required.

Ensure your plans and execution are seamlessly connected. Link Planning Records to workflow execution allowing for real-time updates and monitoring on things like budget and project completion - ensuring that you are on time, on plan and on brand.

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