Work automation

AI-powered briefs

Accelerate creative alignment and production by auto-generating briefs from planning records. Workfront lets you upload unstructured documents — such as Microsoft Word documents, PowerPoint presentations and PDFs — to populate projects and planning records by leveraging AI. This frees marketers from manual data entry, saving time and money and letting them focus on high-value activities.

Project templates and blueprints

Automate repeatable work by templatising project structures, processes and settings that are often replicated to create your own library of “starter” projects that speed up work initiation. Or, leverage Workfront's curated blueprints, which provide ready-to-deploy templates for common use cases, such as digital asset production, services delivery plans or IT organisation set-up.

Automated workflows

Keep work and content moving by automating common processes and workflows.

• Easy review set-up. Create simple review assignments or a series of sequential and parallel review stages and establish dependencies between stages.
• Managed permissions. Limit visibility to required stakeholders where needed.
• Streamlined workflows. Templatise frequently used workflows to speed content activation and ensure brand and process compliance.
• Microsoft Copilot integration. Manage your work by seamlessly summarising projects, keeping work on track, proactively monitoring project health and more.