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Adobe x Inside FMCG: Digital technology is redefining the FMCG industry

Adobe x Inside FMCG: Digital technology is redefining the FMCG industry marquee

Amidst market inflation, manufacturers are deploying emerging technologies to transform customer engagement across both B2B and B2C channels.

This report, created in partnership with Inside FMCG, delves into current FMCG industry trends.

Learn about the latest trends in the FMCG industry, and how leveraging technology can improve trading efficiency, enhance customer engagement, and elevate brand experiences for both business partners and consumers.

Explore the impact of inflation, the adoption of direct-to-consumer channels, the demand for personalised digital experiences, and the role of AI in commerce.

Download the report to discover how digital technology is redefining the FMCG industry.

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title
Digital technology is redefining the FMCG industry
CardDescription
This report, created in partnership with Inside FMCG, delves into current FMCG industry trends.
cardDate
2023-12-20
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caas:content-type/report,caas:products/adobe-experience-platform,caas:industry/consumer-goods,caas:industry/retail