Nicolas Mériel is no ordinary marketer. He continually pushes the boundaries of digital marketing to create outstanding customer experiences. Like the one above, which won the “Mindblowing Optimisation” competition at Adobe Summit.
As senior digital strategist for Swisscom, his focus is on creating a personal experience for each customer, making it as relevant and positive as possible. But he couldn’t do it without the help of a great digital toolbox — including analytics, AI, automation and targeting. Good data, backed by good analytics, helps Swisscom turn real-time insights into real results.
Combined, these tools help Swisscomo gain a deeper understanding of their customers, build unique audience profiles and connect instantly with them, one-on-one.