ADOBE EXPERIENCE MANAGER SITES
Create, govern and deliver content for the people and AI agents now discovering your brand. Adobe Experience Manager Sites unifies headless flexibility, embedded AI and edge delivery in one system — so your teams move faster and your brand shows up and converts everywhere it matters.
Structured content modelling
Defining content as reusable, typed fields rather than finished pages.
API delivery
Serving content to any front end via API.
Content re-use across channels
Author once, deliver the same content to many surfaces.
Localisation
Managing and delivering content across languages and markets.
Developer framework freedom
Building the front end in any framework the team prefers.
Architecture flexibility
Whether the platform supports only decoupled delivery or both decoupled and native rendered experiences.
Native Enterprise DAM
Managing rich media as a governed, first-class element of the platform, not a bolt-on.
Enterprise governance
Enforcing who can do what, with approvals and audit trails, across brands and regions at scale.
Multi-site management at scale
Running many sites/brands from shared structure with inheritance, not parallel rebuilds.
Visual/WYSIWYG authoring
Letting marketers edit in-context without developer dependency.
Forms creation
Capturing data and enrolment as a governed part of the platform.
Scale, traffic handling & SLA
Sustaining enterprise traffic without rate-limit ceilings, under an uptime guarantee.
AI discovery
Whether content is structured and clean enough for AI systems to find and interpret correctly.
LLM visibility measurement & optimisation
Knowing how your brand is cited across AI answers and acting on it.
Edge performance & Core Web Vitals
Whether the rendered experience is assembled and optimised at the edge.
Serves both human and agent audiences
Whether the platform is built for people and agents now reading and recommending on their behalf, simultaneously.
Insight-to-action visibility loop
Closing the gap between seeing where the brand is missing in AI answers and delivering the fix, on-brand, without a manual handoff.
Generative image creation in authoring workflows
Generating and adapting images inside the authoring tool, not a separate app.
AI brand voice/on-brand generation
Keeping AI output aligned to brand tone, claims and standards.
Agents embedded in workflows
Agents that act across authoring, discovery and optimisation, not just task automation.
Enterprise context layer
A governed, machine-readable source of truth that agents and models generate within, so output is on-brand by design.
Personalisation & A/B testing
Serving and testing variant content by audience.
Decisions on a unified customer profile
Deciding content against a single resolved identity unifying behavioural, transactional and engagement signals in real time.
Real-time decisioning across journeys
Orchestrating which content a person sees next across a multi-step journey, live.
Content + decisioning across journeys
Whether content and the decision of which content to serve run in one native system or two that pass data between them.
