ADOBE TARGET FEATURES
Experimentation and optimization
Easily create tests for your website, mobile app, single page app, and more with the user-friendly visual interface and extensive AI-powered capabilities of Adobe Target. With it, you can uncover critical trends and behaviors to optimize customer interactions.
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A/B/n testing
Test one or multiple variations of an experience to determine which performs best with specific audience segments.
- Intuitive workflow. Use a three-step guided workflow to set up and launch tests that identify what resonates most with customers.
- Single delivery platform. Get support for mobile SDK (software development kit), server-side API, and a Node.js environment to test on the client side of your site, server side, or both.
Multivariate testing
Test elements within a web or mobile experience to find the combination that performs the best, as well as how each element performs with a specific audience.
- Traffic estimator. Determine the traffic required for a successful test with page statistics and the number of experiences being tested.
- Element contribution report. Get specific insights on which tested elements have the greatest impact.
- Full factorial testing. Optimize content using full factorial multivariate testing to examine all possible combinations of elements with equal probability.
Multi-armed bandit testing
Automatically deliver the best-performing variations to a test population or audience segment during an experiment to improve conversion and accelerate completion.
- Auto-allocate. Automatically direct traffic away from underperforming experiences and identify differences between winning experiences quickly.
- Traffic allocations. View traffic lift over a short period of time — such as during Black Friday — with updates every two hours.
Mobile optimization
Test and personalize your mobile web and app experiences based on customer behavior and mobile context to deliver interactions that engage and convert.
- Cross-channel profiles. Use profiles that progressively collect interaction data across touchpoints to customize future interactions.
- Enhanced analytics. Leverage the bi-directional, server-side integration between Target and Adobe Analytics to get a deeper analysis of your testing and personalization activities.
- Cross-application experimentation. Execute manual and AI-powered experimentation and personalization across a full spectrum of experiences. Test and personalize solely within the mobile experience or across a larger experience, such as with a web offer and personalized homepage.
More about experimentation and optimization.
Content as a Service v3 - experimentation optimization - Wednesday, December 11, 2024 at 13:36
Learn how to use experimentation and optimization features.
Find what you need in Adobe Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.
Learn more | Learn more about how to use experimentation and optimization features
