Image highlighting the use of Adobe tools for scaling content and automating workflows.

MEDIA AND ENTERTAINMENT USE CASE

Scale content creation. Accelerate delivery.

To meet the soaring demand for customer-led experiences, media and entertainment companies must create high volumes of tailored assets across channels. From content planning to activation, Adobe lets your teams automate workflows, scale creation and collaborate seamlessly — so you can drive impactful audience engagement.

Meet the rising demand for personalised, high-impact content with Adobe’s AI-powered solutions.

A visual showing the use of Adobe’s generative AI-powered solutions to scale content creation.

Unleash creativity, scale production and boost strategic capacity with AI.

Your audiences expect timely and personalised content — including video — across every touchpoint, from streaming platforms and event listings to cross-channel campaigns. Adobe’s generative AI-powered solutions and collaboration tools let teams meet these demands and consistently deliver high-impact, on-brand experiences at scale.

Accelerate content production of high-quality, localised, on-brand assets with AI-powered creative workflows.
Boost strategic capacity with improved collaboration and visibility, shortening time-to-market and improving efficiency.
Optimise audience engagement through agile experimentation to refine content and maximise impact across every touchpoint.
Unlock advanced video workflows with generative AI — including automated translation, dubbing and lip syncing and aspect-ratio reframing — so you can deliver engaging experiences across every platform.

Learn about content creation and production

Streamline content operations with automated workflows.

With Adobe’s workflow and planning solutions, you can transform manual content production into a smoothly connected, scalable engine. Eliminate inefficiencies through automation and accelerate the delivery of high-volume, engaging content that captures and retains viewers' attention.

Reduce operational friction and let teams focus on creative execution by automating repetitive tasks and removing bottlenecks.
Customise workflows with project templates tailored to your campaigns — from social teasers to episodic roll-outs — for greater flexibility and control.
Enhance consistency and speed using AI-powered creative briefs that standardise inputs, reduce errors and ensure brand alignment.

Learn about workflow and planning

A visual showing Adobe tools automating workflows to streamline content creation.

Adobe Experience Manager dashboard showing media assets and AI recommendations to boost sci-fi audience engagement.

Boost partner performance with on-demand brand assets.

Empower your downstream teams and promotional partners to quickly discover, reuse and adapt approved content across channels. Whether it’s sharing sports playoff campaign materials or enabling co-marketing for a new film, Adobe can help you streamline asset distribution, reduce production costs and support consistent, on-brand experiences at scale.

Provide easy access to pre-approved assets through a centralised and intuitive content hub repository.
Efficiently reuse content by allowing partners to discover and transform assets within established brand guidelines.
Reduce production time and costs by minimising redundant asset creation and accelerating campaign activation across channels.

Learn about Adobe Experience Manager Assets

Explore new creative possibilities with deeply-tuned, multimodal generative AI models.

Harness proprietary AI models trained on your unique brand and franchise intellectual property. Generate high-fidelity assets across formats and tackle complex content challenges — all while maintaining your creative identity.

Produce images, video, audio, vector and 3D assets with multimodal AI models tailored to your brand’s logic and style.
Work with Adobe experts to deep tune models for production-ready outputs and brand consistency.
Accelerate creative storyboarding and world-building, along with the downstream localisation of new concepts, imagery and campaigns for use in different markets.
Safeguard creative assets and data with secure, IP-protected models and commercially safe outputs.

Learn about Adobe Firefly Foundry