Smiling marketer beside A/B test banners for streaming promos, highlighting CTA impact on viewer engagement.

MEDIA AND ENTERTAINMENT USE CASE

Enhance experiences and ROI with action-driven insights.

Improve your content discoverability, elevate your brand presence and transform customer experiences across your enterprise using AI-powered insights into audience journeys, content and marketing campaigns.

Guide audiences to your most relevant content with AI-powered insights that personalise each experience.

Mobile story ad for new streaming season with warm-toned astronaut scene; CTA button reads “Watch now.”

Create content that converts with smarter insights into your assets.

Rich insights into engagement, conversion and ROI can reveal the true impact of your content. With Adobe, you can boost the impact of your content investments by understanding how each image asset — and its attributes — influence customer engagement and conversion.

Quickly capture critical content data with advanced AI that lets your teams analyse the impact of each asset, such as how well a digital poster is driving trailer views or streaming activity.
Empower marketers and content creators to make data-driven decisions that personalise experiences, optimise content strategies and eliminate spend on ineffective assets.
Unify teams with a central platform that enables stakeholders to access insights and align strategies that maximise ROI and customer engagement.

Learn about Adobe Content Analytics

Increase marketing ROI with connected insights.

Knowing which marketing channels and tactics drive success is the key to maximising ROI. With Adobe analytics solutions, you can fine-tune marketing strategies and deliver more relevant customer experiences.

Combine granular customer journey insights with incremental marketing performance data to understand how experiences influence behaviour and outcomes.
Analyse the incremental impact of your marketing investments across channels to inform strategic priorities and improve marketing mix efficiency.
Streamline tactical decisions with clear visibility into what's working — and what’s not — across your channels, enabling smarter optimisations and a greater yield.

Learn about Adobe Customer Journey Analytics

Marketing dashboard shows mobile app outperforming streaming media in ROI; includes show teaser and CTA.

AI SEO tips for LLM optimisation, structured data and FAQs — shown beside streaming site preview with “Watch now” CTA.

Surface the content your audiences want — when they want it.

Connect your audiences to the most relevant media and entertainment content — whether they engage through AI-driven search, autonomous agents or directly on your website. Adobe’s AI-first solutions analyse data to deliver dynamic entertainment experiences and optimise content to ensure your brand shows up how you want.

Make it easy for people and agents to find and engage with your best content, even as search habits evolve.
Boost site traffic and engagement by automatically detecting and deploying website enhancements with generative AI.
Own your presence within AI search and discovery to ensure your brand and content are visible, credible and influential.

Learn about Adobe LLM Optimizer

“Everything we do starts with the fan — and today’s fans, especially the next generation, want to engage on their terms, in ways that are deeply personal, expressive and uniquely their own.”

Tim Ellis, Chief Marketing Officer
NFL

Read NFL’s story