ADOBE EXPERIENCE PLATFORM AI ASSISTANT
Enhance productivity and performance with AI Assistant.
AI Assistant within Adobe Experience Platform is a conversational tool that helps you to understand your data, generate audiences, create content and optimise campaigns. AI Assistant makes expert-level task performance possible for all.
Meet AI Assistant.
AI Assistant helps teams work more efficiently using generative experience models that capture Adobe product knowledge and insights based on a native connection to your organisation's unique enterprise data, campaigns, audiences and business goals, all while adhering to your brand’s data security standards.
Generative experience models
- Base models grounded in Adobe product documentation, best practices and LLMs for understanding natural language.
- Opt-in customised models grounded in your enterprise data, profiles, audiences and journeys.
- Decision Services connected to the models for analytical, predictive and goal-based recommendations.
Benefits of AI Assistant
Navigate enterprise data.
Get customised product guidance based on your data and use cases, saving time on documentation review, troubleshooting and support tickets.
Expand product proficiency.
Strengthen your knowledge and foster a continuous learning environment with timely, data-driven suggestions for follow-up actions or queries.
Simplify and automate tasks.
Execute data exploration, insight generation and campaign planning in fewer steps and with greater output quality, all with user permissions enforced.
Reach expert-level fast.
AI Assistant provides teams with:
- Enhanced product knowledge. Quickly access Adobe product information using questions such as “How do I build an audience?” or “What is an identity map?”
- Troubleshooting. Navigate new scenarios or resolve workflow issues with easy access to answers based on product documentation or specific customer datasets without opening support tickets.
- Operational insights. Quickly understand usage of datasets, audiences and journeys in Experience Platform without running SQL queries. Non-technical users can get quick insights with questions such as “How often is my audience used?” or “Where is this schema field used so I can label it properly?”
Complete tasks quickly.
AI Assistant helps teams automate and simplify key tasks such as data exploration, campaign planning, content generation and workflow automation.
- Guided automation. Simplify complex workflows with task automations based on your approvals. For example, AI Assistant can organise audiences into folders or create new audiences.
- Content quality control. Check content against your brand standards with automated controls that can flag regulatory and brand issues.
- Content generation. Deliver copy, design and full message creation for your campaigns in minutes, within your brand guidelines.
- Analytics visualisations. Quickly generate the reports tables or visualisations. Ask natural language questions to understand your data such as “Show top 5 SKUS with the most product views”.
- Audience and journey generation. Generate desired audiences and journeys using natural language prompts and make them ready for activation after review.
Enhance your campaigns.
AI Assistant helps you to optimise your audiences, journeys and content.
- Predictive insights. Get predictive insights instantly to guide your strategy by asking the questions such as "How many conversions can I expect from an audience?" and "How would that change if I applied an additional audience filter?”
- Recommended action. Use AI Assistant to recommend next-best actions in your customer journeys, ideate in real-time and explore new ways to engage your customers.
Adobe Experience Platform, Real-Time CDP, Journey Optimizer and Customer Journey Analytics customers - start using AI Assistant today.
Let's talk about what AI Assistant can do for your business.
