Adobe Experience Platform Agent Orchestrator Agents
Audiences
Act on customer insight faster and reach the right people with greater confidence. Adobe Experience Platform Agents continuously connect signals across first-party data, content engagement and journey progress, so audience understanding stays current and usable across marketing efforts.
Audience Agent
Discover, build and activate intelligent audiences and buying groups to accelerate planning and activation.
- Audience and buying group discovery. Proactively identify high-value audiences and B2B buying groups using first-party data and intent signals, while maintaining data hygiene and tracking size and composition changes over time.
- Intelligent audience creation. Build audiences and buying groups based on automated recommendations aligned to campaign objectives, personas and product interests.
- Predictive optimisation and forecasting. Leverage audience estimation, forecasting and propensity insights to refine targeting, uncover new opportunities and support data-driven decisions.
- Always-on management and activation. Continuously populate and manage audiences and buying groups, trigger engagement alerts and seamlessly hand off segments to downstream agents for journey activation.
Learn about Audience Agent in:
Adobe Real-Time CDP
Adobe Journey Optimizer
Adobe Journey Optimizer B2B Edition
Discover more about Audience Agent
Content as a Service v3 - Discover more about Audience Agent B2C - Friday, 6 March 2026 at 13.22
Marketing Agent
Give marketers a unified view of how audiences are defined, governed and activated across the enterprise so teams can reduce risk, improve data integrity and scale personalisation with confidence.
- Enter simple prompts into applications you already use to identify top audience attributes, segment overlaps and usage patterns in seconds.
- Detect duplicate audiences and inconsistencies in marketing data to improve hygiene and ensure audiences are activation ready.
- Streamline audience operations and reduce manual effort to boost efficiency and campaign agility.
Learn about Marketing Agent in:
Discover more about Adobe Marketing Agent
Content as a Service v3 - Discover more about Audience Agent B2B - Friday, 9 January 2026 at 11.48
