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Adobe Experience Platform Agent Orchestrator Agents

Journeys

Create B2B and B2C journeys that continuously improve over time. Adobe Experience Platform Agents co-ordinate engagement signals, experimentation insights and account intelligence across touchpoints, so journeys adapt to customer behaviour, uncover growth opportunities and accelerate time to purchase automatically—rather than relying on static paths.

Adobe Journey Optimizer interface showing a user-friendly dashboard with campaign performance metrics, audience segmentation tools and real-time journey orchestration features

Journey Agent

Empower your teams to quickly build, analyse and optimise multi-touch customer journeys at scale.

  • Easy journey creation. Build multi-step journeys using natural language text prompts, images or briefs.
  • Proactive optimisation. Track active and planned journeys and apply recommended actions to resolve conflicts or anomalies as they happen.
  • On-demand insights. Ask questions or use prompts to uncover meaningful insights into journey performance.

Learn about Journey Agent in:
Adobe Journey Optimizer

Learn more about Journey Agent

Content as a Service v3 - Learn more about Journey Agent - Friday, 9 January 2026 at 15.04

Experimentation Agent

Expand your team’s capacity to quickly test and share insights across your organisation. Experimentation Agent surfaces in Adobe Journey Optimizer Experimentation Accelerator to uncover actionable insights and high-impact optimisation possibilities.

  • Discover which experiences drive results—and why.
  • Pinpoint growth opportunities through AI-powered experimentation.
  • Run smarter tests with statistical accuracy and increased speed.
  • Scale omnichannel experimentation with centralised management.

Learn about Experimentation Agent in:
Adobe Journey Optimizer Experimentation Accelerator

Customer journey flowchart splitting into three experiment branches: A, B and C.

Learn more about Experimentation Agent

Content as a Service v3 - Learn more about Experimentation Agent - Friday, 9 January 2026 at 15.08

UI of Account Qualification Agent

Account Qualification Agent within Sales Qualifier

  • Accelerate pipeline qualification. Empower your sales teams to engage and qualify buying groups faster and more effectively. Sales Qualifier leverages Account Qualification Agent to create account summaries, automate personalised outreach and seamlessly schedule meetings within the pipeline accelerator.
  • Research accounts more efficiently. Gain a complete view of accounts at every level — including engagement history, news updates and tailored pitch details.
  • Personalise and automatically adjust outreach. Generate emails and personalise next steps based on key account insights. As accounts progress, Sales Qualifier intelligently adjusts, pauses and optimises outreach to match buyer needs.
  • Increase meeting bookings. Boost meeting bookings: Embed calendar-synced meeting links directly into outreach emails for organised scheduling.

Learn about Account Qualification Agent within Sales Qualifier in:
Adobe Journey Optimizer B2B Edition

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Learn how to use agents for journeys.

Find what you need in Experience League, our vast collection of how-to content - including documentation, tutorials and user guides.

Learn about Journey Agent Learn about Experimentation Agent

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Partner with Adobe journey agent.
CardDescription
Help your teams optimise for customers with Journey Agent and share learnings across your organisation with Experimentation Agent..
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2026-02-16
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caas:content-type/product-page, caas:products/aep-agent-orchestrator

Journey orchestration agents

Journey orchestration agents

Journey Agent

Journey Agent

Adobe Journey Optimizer

Adobe Journey Optimizer

Learn more about Journey Agent

Learn more about Journey Agent

Experimentation Agent

Experimentation Agent

Adobe Journey Optimizer Experimentation Accelerator

Adobe Journey Optimizer Experimentation Accelerator

Learn more about Experimentation Agent

Learn more about Experimentation Agent

Account Qualification Agent within Sales Qualifier

Account Qualification Agent within Sales Qualifier

Adobe Journey Optimizer B2B Edition

Adobe Journey Optimizer B2B Edition

Learn how to use journey orchestration agents.

Learn how to use journey orchestration agents.

Learn about Journey Agent

Learn about Journey Agent

Learn about Experimentation Agent

Learn about Experimentation Agent

Let’s talk about what Adobe Experience Platform Agent Orchestrator can do for your business.

Let’s talk about what Adobe Experience Platform Agent Orchestrator can do for your business.

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