Report
Adobe named a Leader in multichannel marketing.
Discover how Adobe brings agentic AI, multichannel activation and federated data together to help enterprises orchestrate customer journeys at scale.
Adobe has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs report.
In our opinion, this recognition reflects how Adobe brings agentic AI, data activation and multistep campaign creation together across Adobe Journey Optimizer, Adobe Real-Time CDP and Adobe Customer Journey Analytics.
We believe our position as a Leader is grounded in the following findings from the report:
- Agentic AI: Orchestrate intelligent, goal-driven workflows across the customer experience stack.
- Multichannel engagement: Reach customers with personalised experiences across a comprehensive set of channels, including SMS/RCS, email, push, WhatsApp and more.
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Connected data: Compose and activate audiences directly from enterprise data warehouses for greater flexibility and better governance.
Gartner, Magic Quadrant for Multichannel Marketing Hubs, By Audrey Brosnan et. al, 22 September 2026.
Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates.
Gartner does not endorse any company, vendor, product or service depicted in its publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Adobe.
Magic Quadrant for Multichannel Marketing Hubs.
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