Report

Why Revenue Team Convergence Holds the Key to B2B Sales and Marketing Success

https://business.adobe.com/content/dam/dx/au/en/resources/reports/why-revenue-team-convergence-holds-the-key-to-b2b-sales-and-marketing-success.pdf

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https://main--bacom--adobecom.aem.live/fragments/resources/cards/thank-you-collections/why-revenue-team-convergence-holds-the-key-to-b2b-sales-and-marketing-success-cards

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Title
Why B2B Marketers are Prioritising Data for Effective AI-Powered Personalisation
cardDate
2025-06-26
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CardDescription
Revenue team convergence should be a strategic priority for APAC organisations striving to improve the customer experience and boost their overall commercial performance, according to new research.
primaryTag
caas:content-type/report
Tags

caas:content-type/report, caas:products/adobe-journey-optimizer-b2b-edition,

caas:products/marketo-engage-bizible,

caas:industry/manufacturing,

caas:industry/high-tech,

caas:industry/financial-services,

caas:industry/automotive-&-mobility