Test and optimise every experience, every time.

With Adobe, you get the whole optimisation engine — AI-powered testing, personalisation and automation at scale — so you can find the individual in the haystack. And then delight them.

Test and optimise every experience, every time.


Take omnichannel personalisation to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.

Stop guessing with A/B and multivariate testing.
Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time.

Improve every experience with AI-powered automation and scale.
AI is critical to modern optimisation. Test and personalise to every visitor, applying artificial intelligence with a single click.

Learn how Adobe can help you to deliver great digital experiences.

Find out why Adobe was named a Leader among 16 vendors in the 2021 Gartner Magic Quadrant for Digital Experience Platforms report.

Adobe named a Leader in experience optimisation.

Read The Forrester Wave™: Experience Optimisation Platforms, Q4 2020 report to see how we did across 22 criteria and why we emerged a Leader.

Recommended for you -Target recs

See your business thrive in a cookieless future.

Read Thinking Beyond the Third-party Cookie to learn how to navigate a new world of user data.

Success stories

DER Touristik

DER Touristik uses Adobe Experience Cloud to deliver personal experiences and a consistent customer journey across online and off-line touch points.


Changing perceptions about digital data drives better decisions, saves time and improves effectiveness.

Let’s talk about what Adobe Target can do for your business.