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Adobe Marketo Qualifier

Go from demand generation to qualification, faster.

Build high-quality pipeline by unifying marketing and BDR workflows in one AI-powered application.

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Agentic workflows for intelligent business development.

Marketo Qualifier unifies lead, account and buying group* signals and automates personalised multi-channel outreach to help BDRs effectively prioritise and engage prospects faster.

Agentic outbound

Use natural language to set an audience and engagement goal that triggers automatic enrolment into personalised multi-channel sequences.

Target select audiences such as dormant leads, event attendees or renewal accounts.
Deploy AI-led multi-channel outreach sequences personalised across email and LinkedIn.
Customise AI-generated sequences for further personalisation.
Monitor performance, such as opens, clicks, replies and LinkedIn activity.

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Prospect prioritisation

Focus your time on the hottest leads, ranked automatically from dynamic signals in Adobe Marketo Engage and your CRM.

Automatically surface your most engaged prospects — no manual list-building required.
Stay up to date on engaged prospects as new signals come in.

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AI-led research and insights

View a single AI-generated summary of every lead, account and buying group* based on insights from all your data across web, CRM and Marketo Engage.

Get an AI-generated executive summary of every prospect, including pain points and financial signals, alongside curated buying signals like acquisitions, leadership changes and more.
See a buying intent score for every prospect based on a combined engagement signal and product-of-interest data.
Seamlessly view CRM sales activity and open opportunities in one unified profile built on the latest data from Marketo Engage and your CRM.

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Personalised engagement

Increase buyer engagement and conversions with AI-generated one-to-one omnichannel outreach that’s fully editable and grounded in rich buyer and brand context.

Generate on-brand messages personalised to every prospect using context pulled from CRM data and marketing signals, with visible attribution showing precisely what shaped the content.
Maximise deliverability automatically with built-in send-time optimisation and sending guardrails that boost engagement.
Improve BDR outreach by uploading sales collateral into Knowledge Centre to shape every message including your Ideal Customer Profiles, battle cards, sales plays and product catalogues.

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Valuable reporting and analytics

Track engagement and continuously sharpen outreach with AI-powered learning and reporting.

Monitor real-time engagement across opens, clicks and replies as they happen.
See exactly how outreach is performing, with visibility that scales from a single seller up to leadership.
Improve outreach and sales outcomes over time as AI learns from what prospects engage with most.

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Learn how to use Adobe Marketo Qualifier.

Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials and user guide.

Learn more | Learn more experience league journey optimiser b2b edition

Experience the full power of Adobe Marketo Qualifier.

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Marketo Configurator Thursday, September 17, 2026 at 10:58

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Thank you for your interest in Adobe Marketo Qualifier. Your request has been submitted to an Adobe representative who will contact you shortly.

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Frequently asked questions about Adobe Marketo Qualifier.

How does AI improve B2B sales qualification?

AI in Adobe Marketo Qualifier analyses lead and account signals — such as engagement, intent and fit — to identify which opportunities will most likely lead to conversion. It continuously learns from outcomes to refine scoring and prioritisation, helping marketing and sales focus on the highest-value buying groups faster. Marketo Qualifer can also analyse signals from buying groups if used with Adobe Marketo Optimizer.

What is a marketing-qualified buying group (MQBG)?

A marketing-qualified buying group (MQBG) is a set of contacts within an account that collectively demonstrate interest and readiness to purchase. Instead of qualifying individual leads, MQBGs recognise that B2B decisions are made by groups, allowing marketing and sales to coordinate outreach around the full buying committee.

How does Marketo Qualifier integrate with CRM systems?

Marketo Qualifier is designed to work with CRM systems by syncing key account, opportunity and buying group data. This keeps qualification scores, journey activity and engagement insights aligned with the records sales teams use every day, reducing manual handoffs and data gaps.

What qualification criteria does Marketo Qualifier use?

Marketo Qualifier uses a combination of account attributes, behavioural engagement, intent signals and buying group composition to assess readiness. AI models weigh these factors to generate transparent scores and stages, so teams can see why a buying group is qualified and when it’s ready for sales follow-up.

How does AI-powered sales qualification accelerate pipeline growth?

AI-powered qualification helps surface high-intent buying groups earlier and with greater accuracy, so sales can prioritise outreach where it matters most. By aligning marketing engagement, account context and predictive scoring, organisations can improve conversion rates, shorten sales cycles and build a more reliable pipeline.

*Adobe Marketo Optimizer required to enable buying groups in Marketo Qualifier.

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AI-driven engagement with Adobe Marketo Qualifier.

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Unify account signals, prioritise your top prospects and automate personalised omnichannel outreach using AI-led agentic workflows.

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2026-09-24

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Adobe Marketo Qualifier

Go from demand generation to qualification, faster.