Email is the foundation of a successful customer experience strategy, helping to create and sustain rewarding relationships. At times, email may be the only interaction you have with customers. You can capitalise on email to engage and re-engage using personalised, relevant messages delivered in context.
Working with a channel-centric email service provider presents challenges that lead to less-than-stellar brand experiences for your audiences.
Disconnected systems slow remarketing efforts.
Unable to identify customers and their journeys.
Remarketing without vision.
Difficulty responding to customer fatigue.
Create rewarding experiences in context by delivering your campaigns through an integrated marketing platform connecting data, channels and devices.
You can decrease your time to market while optimising messages with contextual personalisation. Using a platform of integrated solutions informed by cross-channel data, you can quickly create one-to-one messaging that engages and delights at the right moment.
Integration with data analytics helps you to measure key messaging and event points such as hero images, CTAs, and subject lines. You can look deep into performance indicators that reveal what is working and what needs to change.
Use behavioural and profile data to launch retargeting messages through email, display, web experiences and more. Revive abandoned baskets, partial video views, interrupted bookings and more.
As volumes of data are being streamed to your dashboard, you can quickly respond to signs of email fatigue, helping to minimise unsubscribes and spam reports.
Adobe Campaign helps optimise email campaigns and connect email success to other channels, allowing you to target 360-degree customer profiles and deliver consistent, personalised experiences across all channels, campaigns and devices.
Adobe customers see lift in engagement, conversions and revenue by optimising their email experiences with an integrated marketing platform.
![What used to take us one or two days, even weeks, is now taking us one to two hours. Which, from an operational efficiency [view] is huge.](/content/dam/dx/us/en/experience-cloud/topics/email-service-providers/54658.en.exc.email.feature.email-service-providers.garmin.jpg.img.jpg)
“What used to take us one or two days, even weeks, is now taking us one to two hours. Which, from an operational efficiency [view] is huge.”
— Amanda Cichon,
IT Manager, Garmin
![With Adobe Campaign, we’re able to easily [execute] personalisation and on-time communication along with segmentation.](/content/dam/dx/us/en/experience-cloud/topics/email-service-providers/54658.en.exc.email.feature.email-service-providers.just-answer.jpg.img.jpg)
“With Adobe Campaign, we’re able to easily [execute] personalisation and on-time communication along with segmentation.”
— Mason Smith,
Email Operations Manager, JustAnswer
We want to connect behavioural data with user profile data to drive our email marketing tactics. Can you help?
Yes. Adobe Campaign allows you to incorporate behaviours into your customer’s known profile data to personalise remarketing messages and increase the effectiveness of your campaigns.
How can we identify the best targets for remarketing?
With Adobe Analytics and Adobe Campaign, you can predict the likelihood for a visitor to return to complete their purchase or experience using a propensity score that helps determine which audiences to retarget.
With email marketing as a foundation, how do we leverage email success to our other channels?
Adobe Experience Cloud lets you share audience data among all your teams through a unified platform, allowing you to leverage successful email engagements into your web, social, mobile, off-line and emerging technology experiences.
Can we use online and off-line triggers for email remarketing purposes?
Yes, in some cases. With Adobe’s integrated solutions and services, for example, you can use abandoned web experiences, in-store beacons, customer service enquiries and previous email click-throughs as triggers to remarket.
How do we get better at email retargeting following abandoned baskets?
Using automated triggers that deliver personalised messages is the fastest way to increase conversions. With Adobe Campaign, you can execute remarketing campaigns within 15 minutes of an event.
How do we improve our email relevancy with regards to timing our messages?
Adobe Campaign uses customer preferences and site behaviour to surface relevant content. Adobe Target delivers real-time email that automatically adjusts at open, based on date, location or other criteria. And Adobe Analytics provides predictive intelligence so your messages get more relevant over time.