ADOBE LLM OPTIMIZER

Adobe LLM Optimizer is now Adobe Brand Visibility.

Amplify your brand presence across generative engine optimisation (GEO) channels with more data and insights than ever.

A set of image assets for optimisation, some with tags identifying top performing content.

Adobe Brand Visibility — built on the LLM Optimizer foundation.

The same AI search optimisation you've relied on, now enhanced with AI visibility intelligence from Semrush. With access to nearly 300 million AI search prompts, now you can see how your brand stacks up against specific competitors and pinpoint the exact prompts where they're winning and you're not. Know how your brand shows up, act faster on insights and improve your presence across AI-generated answers.

Explore the product evolution

Questions about the LLM Optimizer to Brand Visibility transition.

No, as of 31 July 2026, Brand Visibility will be sold in place of LLM Optimizer. Existing LLM Optimizer customers will have uninterrupted product support through the transition to Brand Visibility.

Brand Visibility is Adobe’s unified GEO offering for enterprise brands. It brings together the rich market intelligence and AI search data from Semrush with the execution and attribution capabilities from Adobe, built as a single integrated system.

No. Customers who purchased LLM Optimizer prior to 31 July 2026 and have an active contract will receive full access to Brand Visibility features and functionality without interruption. Existing customers can keep in touch to their account or customer success team with questions or for additional information.

Adobe Brand Visibility is built on the foundation of Adobe LLM Optimizer but is enhanced with stronger market intelligence and brand research. This will enable teams to research their entire category and competitors based on real customer prompts to see how they stack up and how to maximise their GEO efforts.

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ADOBE LLM OPTIMIZER

Adobe LLM Optimizer is now Adobe Brand Visibility.

Adobe Brand Visibility — built on the LLM Optimizer foundation.

Questions about the LLM Optimizer to Brand Visibility transition.

Is Adobe LLM Optimizer still available for purchase?

What is Adobe Brand Visibility?

Do I need to do anything as a current LLM Optimizer customer to get new functionality?

Is this the same product, just renamed?

Let’s talk about what Adobe can do for your business.