Analysis Workspace

Unmatched analysis of the entire B2B customer journey.

Explore Adobe Customer Journey Analytics B2B Edition through the lens of Analysis Workspace by accessing our unique demo environment.

Get started

Decorative of AI Assistant being prompted to provide analytics.

Take our B2B cross-channel data analysis tool for a test drive.

Featuring a simple drag-and-drop interface, Analysis Workspace is a tool in Customer Journey Analytics B2B Edition that helps you to explore buyer data and insights with in-depth analysis, detailed data visualisations and much more.

Buying group account status percentages that add up to a member engagement score out of 100.

Built specifically to address the complex B2B buying process.

  • Multi-layered journey analysis. Understand buying journeys at individual, buying group, account and opportunity levels.
  • Marketing lifecycle analysis. Discover how channels, content and campaigns drive account engagement and opportunity progression toward closed-won revenue.
  • Fallout reports. Analyse drop-off points in the sales pipeline and identify optimisation opportunities.
  • Guided analysis. Review the factors that drive post-purchase product performance along with ongoing account and user engagement.

Learn more

How Customer Journey Analytics B2B Edition benefits your teams.

Real-time account intelligence

See how accounts and buying groups are engaging with your brand to drive pipeline and accelerate sales cycles.

100% customisable

Analyse any number of data tables, visualisations and components to create breakdowns, segments and more with a flexible, customisable UI.

Democratised data

Uncover data insights more easily with intuitive, self-service tools including drag-and-drop functionality, right-click shortcuts and sharing capabilities.

style
three-up, xxl spacing

Quick-start resources.

Get on the fast track to discover the value of Customer Journey Analytics B2B Edition today.

Key Customer Journey Analytics concepts
A helpful glossary of all the terms and concepts you’ll run across.

Go to glossary

Introduction to Customer Journey Analytics B2B Edition
This overview video will help you to learn the ins and outs of Customer Journey Analytics and why it is important to your business.

Go to introduction

Analysis Workspace New User Guide
These videos will help you to make the most of Analysis Workspace, the flexible Customer Journey Analytics interface that lets you customise reports.

Go to user guide

Analysis Workspace overview
Get your questions about Analysis Workspace capabilities answered in this brief video.

Go to overview

A customer journey flowing from opportunity to action.

Roll up your sleeves and explore Analysis Workspace.

Sign up for access to the Analysis Workspace demo.

style
resource-form, xl spacing
background
linear-gradient(178deg,rgba(255, 255, 255, 1) 0%, rgba(255, 241, 219, 1) 50%, rgba(255, 215, 151, 1) 100%)
cardTitle
Explore buyer insights with Analysis Workspace.
CardDescription
Analysis Workspace, a tool in Adobe Customer Journey Analytics B2B Edition, helps you to discover in-depth insights and detailed data.
cardDate
2025-10-01
cardImage
primaryTag
caas:content-type/interactive-experience
Tags
caas:content-type/interactive-experience, caas:products/customer-journey-analytics-b2b-edition