Adobe Express brings on-brand content creation for marketing, sales, and HR to Adobe’s content supply chain solutions.
Adobe Communications Team
03-18-2025
Today at Adobe Summit we announced new enterprise capabilities coming to Adobe Express — the quick and easy AI-powered app for on-brand content creation. The features and integrations will give brand and technology leaders more tools to support compliance and efficiencies while helping marketing, social, sales, internal comms, and other teams easily create and customize the content they need to successfully launch campaigns, close deals, and drive revenue.
A new survey by Adobe found that enterprises are producing more content than they were two years ago and the vast majority (89%) say demand for content will at least double this year — with half expecting demand to rise by 3X or more. This relentless growth, coupled with limited resources, is creating content chaos — with teams turning to rogue apps to get their jobs done. These tools are often adopted outside of organizations’ software acquisition, content creation, or governance processes. As a result, brand and IT leaders maintain little or no oversight, potentially introducing legal and reputational risk.
Calming content chaos.
Adobe Express combines the best of Adobe’s industry-leading creative solutions and assets, commercially safe AI, and enterprise content expertise in an easy-to-use app with critical brand controls, so companies can minimize the chaos in content workflows.
“Whether it’s a regional marketer charged with localizing and launching a full campaign or a sales rep who needs to customize a deck for a next-day meeting, Adobe Express helps marketing and business professionals create high-quality content and gives brand and technology stewards peace of mind,” said Govind Balakrishnan, SVP and General Manager, Adobe Express.
The new capabilities will be available this summer and include:
- Adobe Workfront integration: Enable brands to drive content and productivity at scale with unified review and approval workflows between creative and marketing teams thanks to a new integration with Adobe Workfront. In addition, interoperability with key Creative Cloud apps like Adobe Photoshop, Illustrator, InDesign and Lightroom — as well as Libraries and linked assets —keeps templates in Adobe Express up-to-date and in sync. Customers can also access and edit Adobe Experience Manager Assets in Adobe Express and seamlessly save files back.
- Native reviews and approvals: Establish review and approval workflows with teams to stay on-brand and maintain consistency without leaving Adobe Express.
- Customized home: Ensure all employees have easy access to the latest branded templates and assets to jumpstart on-brand creation.
- One-click brand set-up: Accelerate brand creation by uploading approved assets and branded files and Adobe Express automatically extracts and organizes brand logos, colors, and fonts. Customers can continue to add more branded assets and templates and share directly with their teams.
Bringing compliance and efficiencies to the world’s top brands.
Global organizations, including Accenture, AstraZeneca, dentsu, PGA TOUR, Prudential Financial, Rakuten Group, Red Hat, RICOH Japan, Virgin Australia, and more, have turned to Adobe Express to help marketing, social, sales, and other teams engage their audiences with greater impact.
Dentsu is empowering distributed marketing and social media teams across approximately 120 markets and regions with Adobe Express to get on-brand content to market more efficiently than ever. According to Sakura Martin, global head of brand & design at dentsu, “Adobe Express is filling a critical gap for our distributed marketing teams, enabling them to leverage branded templates from our creative studio to localize. This allows them to activate social content, newsletters, posters, and digital marketing assets 70% faster than before while freeing up 20% more time for our creative team to focus on strategic work. With an enterprise-grade platform, commercially safe AI, and seamless integration with our core Adobe creative apps, Adobe Express is a trusted partner delivering significant value.”
Powering quick and easy content creation and editing in Adobe’s industry-leading marketing apps.
In addition to delivering strong value as a stand-alone content app, we announced that Adobe Express is integrated into Adobe GenStudio for Performance Marketing, Firefly creative production, Adobe Journey Optimizer, and Marketo Engage, enabling marketers to create and edit content quickly and easily in the flow of work.
Adobe Express is also embedded deeply into Adobe Acrobat, making it simple for business professionals to quickly add and edit images to customize and polish important documents. And if you’re working with PDFs in Adobe Express, you can stylize or enhance a document directly in the app.
Providing brands with a powerful, extensible ecosystem.
Adobe Express is a trusted partner ecosystem for business professionals and teams with mission-critical integrations and more than 225 add-ons to power seamless cross-app workflows, helping every customer work where and how they want. The library of apps in the Adobe Express Add-On marketplace has quadrupled in the last year and includes tools that help users streamline workflows (Dropbox, Google Drive, and Experience Manager Assets), enhance expressiveness (TikTok’s Symphony Assistant and Commercial Music Library and HeyGen's AI Avatars), and support accessible and inclusive design (Contrast Checker and Color Blindness Simulator).
Adobe Express has significantly expanded its enterprise reach over the last year through integrations with new platform partners Miro, Raksul, One Career, and Box, which join existing partners Slack, Google (Google Slides, Google Drive, Google Photos), ChatGPT, Hubspot, Webflow, and Wix — meeting millions of marketing and business professionals where they work. Adobe is also partnering with Microsoft to develop the Adobe Express agent for Microsoft Copilot to unlock new levels of creativity and productivity for enterprise employees.
For more information or to get started with Adobe Express, visit here.
