Alex Richards

Alex Richards is the Regional Vice President of Partnerships at Quantum Metric, where he leads global ecosystem strategy across systems integrators, consulting partners, agencies, and technology alliances. With over a decade of experience in strategic partnerships and go-to-market execution, Alex specializes in bridging the gap between raw data and human experience. He works closely with Adobe field teams and solution partners to help enterprise customers move beyond traditional analytics to capture the "why" behind every customer interaction.

Alex’s work focuses on the integration of Quantum Metric’s unique datasets into broader digital ecosystems, particularly within the Adobe CX Enterprise. By helping organizations translate complex behavioral signals into prioritized technical fixes and automated workflows, he enables brands to move from siloed, legacy reporting to sophisticated, journey-based measurement. His expertise is instrumental in initiatives involving Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP), ensuring teams can operationalize data to drive immediate business outcomes.

Known for building scalable enablement systems, Alex has led global initiatives that help consulting teams deliver faster time-to-value and stronger platform adoption. A recognized industry voice on ecosystem-led growth, he was named one of the Top 50 Partnerships Executives to Watch (2025) and a GTM Leader to Follow (2026). Alex is a Salesforce Certified Administrator, a Project Management Professional (PMP), and an active member of the Customer Experience Professionals Association (CXPA) and the Partnership Leaders community.