Joy Bhattacharya and Varun Parmar

Custom Software Engineering Assoc Manager at Accenture,
Senior Vice President and General Manager of Adobe GenStudio and Firefly Enterprise

Joy Bhattacharya is Accenture Song’s global marketing and Adobe Lead. He is a seasoned business leader with experience helping clients transform their businesses using digital. Joy has a proven track record in developing go-to market strategies, mergers and acquisitions, scaling up capabilities, new growth propositions and leading strategic engagements with global organizations focused on delivering best in class experience transformation. Joy has published several points of view on digital and the impact of culture in creating digital organizations. He loves working with innovators and disruptors challenging normal conventions and is highly passionate about customer experience-led strategy He has held multiple roles, including United Kingdom & Ireland (UKI) market lead for Accenture Song, digital marketing practice leader for Europe, as well as running Fjord Europe which was Accenture Interactive's design unit. Under Joy’s leadership Accenture Interactive (now Song) was awarded eConsultancy’s digital agency of the year three years in a row in the UKI. Joy has also been featured in the top 100 people in UK Digital Industry.

Varun Parmar is Senior Vice President and General Manager of GenStudio and Firefly Enterprise at Adobe. These industry-defining, generative AI-first offerings enable marketing teams to quickly plan, create, manage, activate, and measure on-brand content, and automate repetitive tasks while accelerating production of high-quality asset variations for different audiences, channels, and markets, respectively. Previously, Varun was Chief Operating Officer at Miro, a digital collaboration platform, where he led a global team across product management, engineering, design, customer engagement, and partnerships. Earlier, he was Chief Product Officer at Box, a leader in enterprise content management, co-founded a document collaboration startup that was acquired by Box, and held senior product remits at Dell EMC. Varun spent six years at Adobe earlier in his career, during which he focused on corporate strategy, as well as product management for Adobe Acrobat and Document Cloud. Varun graduated from MIT with a joint master’s degree in business and engineering.

Read the latest from Joy Bhattacharya and Varun Parmar.

https://main--da-bacom-blog--adobecom.aem.page/blog/authors/fragments/joy-bhattacharya-and-varun-parmar

Let’s talk about what Adobe can do for your business.

Get started








I'm the Adobe Assistant. How can I help you today?

1