Matt Skinner is Group Manager, Product Marketing for Adobe Real-Time CDP and Adobe Audience Manager DMP. He joined Adobe in 2016. Prior to this, he spent 10 years in media buying and media strategy, both agency and client-side, with a focus on integrated digital marketing.
Federated Audience Composition provides Adobe Real-Time CDP and Journey Optimizer customers with the flexibility to decide what data they want to use when to avoid unnecessary data duplication.
03-26-2024
Use Adobe Real-Time CDP to manage customer data across the customer lifecycle — from prospect to first-time site visitor and converted customer.
03-21-2023
If your team shares data that regularly conflicts with that of other teams, there’s a strong chance that data silos exist in your organization.
10-17-2022
With cookie and device restrictions serving as catalysts, forward-thinking organizations are evolving their first party data strategies to futureproof data management practices.
08-04-2020
The market for customer data platforms (CDPs) has grown rapidly. This growth is in large part fueled by the desire of B2C and B2B organizations ...
05-16-2019
