Nishthaa Bhardwaj is a product and marketing leader with over 15 years of experience building and scaling enterprise SaaS platforms. She currently serves as Group Product Marketing Manager for Firefly Enterprise Services at Adobe, where she leads go-to-market strategy for AI-powered creative workflows that help enterprises scale content production through automation and generative AI.

Prior to Adobe, Nishthaa held product leadership roles at Miro, Productiv, and Coupa, where she launched AI-driven collaboration capabilities, built 0-to-1 enterprise products, and led strategic initiatives that expanded platform adoption and revenue growth. Nishthaa holds an MBA from the University of California, Davis.