Rashi Kacker

Rashi Kacker is Adobe’s Head of Industry Strategy for Consumer Goods, bringing more than 15 years of experience at the intersection of consumer behavior, marketing, data, technology, and AI. Having led transformation from both the brand and technology sides of the industry, she brings a practitioner’s perspective to helping consumer goods companies modernize their businesses, deepen consumer relationships, and unlock new sources of growth.

Prior to Adobe, Rashi led Marketing Technology Innovation & Digital Transformation at Constellation Brands, where she built and scaled the company’s first enterprise marketing technology organization and led strategy across MarTech, CRM, eCommerce, AdTech, first-party data, and AI for a portfolio of 20+ brands. Her work helped shape a $36.7 million enterprise transformation strategy that unlocked more than $100 million in topline growth. Rashi’s career also spans Adobe, TubeMogul, Apple, and Digitas, giving her a unique perspective on the evolution from programmatic and data-driven marketing to today’s AI-powered consumer experiences.

She holds an MBA from Duke University’s Fuqua School of Business and a BA from UCLA.