You've invested millions in digital transformation. You've modernized your website. You've worked to unify customer data. You've invested in personalization, marketing automation, analytics, and commerce experiences.

But what happens when your customer leaves your website and enters your dealer or distributor network?

For many organizations, that's where the experience starts to break down. A customer researches products, compares configurations, engages with content, and builds confidence in a purchase. Then they arrive at a dealer or distributor experience where the information differs, promotions don't match, inventory isn't visible, and customer context disappears. Your customer doesn't know why that happened. They don't see separate organizations, systems, or channel structures. They see one brand. Your brand.

Every disconnected interaction creates friction. Every handoff creates a risk. Every missed signal is a potentially lost opportunity. McKinsey's 2026 research, The Surprising Economics of B2B Growth, found that broken omnichannel experiences — not price, not product — are now the top reason buyers switch suppliers. As customer expectations continue to rise, the companies that win won't necessarily be those with the biggest dealer networks or most products. They'll be the ones that make doing business feel effortless.

Welcome to the Adobe Connected Dealer Experience.

Your dealers and distributors are no longer just sales channels. They are one of the most important touchpoints in your customer experience. Leading organizations are creating connected channel ecosystems where dealers and corporate teams work from the same customer intelligence, product information, inventory visibility, content, and engagement signals. As a result, customers move seamlessly from your website to a dealer site without losing context, and every interaction builds on the last instead of forcing them to start over.

That's the Adobe Connected Dealer Experience.

The challenge

If you're like most organizations, your teams spend countless hours trying to keep channel partners informed and aligned.

You're distributing:

• Product information and specifications
• Pricing updates and promotions
• Marketing campaigns and assets
• Sales enablement materials
• Inventory information
• Customer insights and engagement signals

Yet despite everyone's best efforts, information becomes fragmented, experiences become inconsistent, and customers feel the impact. Meanwhile, customer expectations continue to climb. They expect relevance, continuity, and personalization everywhere.

What changes when your ecosystem is connected?

When customer, product, service, and engagement data flow seamlessly across your ecosystem, everything changes. Instead of restarting conversations, your teams continue them. Instead of guessing customer intent, your teams understand it. Instead of delivering generic experiences, you create relevant ones. You gain visibility into where customers engage, where they struggle, where opportunities exist, and where revenue is being left on the table. The payoff shows up on the P&L too. McKinsey found that companies that get omnichannel right see 5%–15% revenue growth and 3%–7% better cost-to-serve efficiency. Most importantly, you make it easier for customers to do business with you. And that may be the greatest competitive advantage of all.

The Adobe Connected Dealer Experience unifies original equipment manufacturer (OEM), dealer, distributor, and service channels through shared customer intelligence, connected content, personalized engagement, and real-time insights. By creating a single, connected experience across every touchpoint, organizations can deliver more relevant interactions, strengthen partner relationships, and accelerate growth.

Your customers expect one connected experience. Adobe helps you deliver it. Ready to transform your dealer network into a competitive advantage? Let's explore what's possible together.

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