Adobe and Alluvium partner to bring strategic intelligence to health systems, connecting what patients need with what providers can deliver.
Health systems spend enormous resources on digital marketing to attract patients. At the same time, operations teams work hard to manage provider schedules and capacity. But most organizations are doing these things in isolation, and the cost of that disconnect is significant.
Marketing teams can track patient interest and digital engagement, but not provider capacity or scheduling reality. Operations teams can track provider schedules and availability, but not patient demand patterns or search behavior. The result: inefficient marketing spends, patients shifting elsewhere, and providers struggling with uneven workloads.
This is the strategic blind spot that defines modern healthcare operations, and it isn't purely a technology problem. It's an organizational silo problem that prevents data-driven decision-making at every level. And patients are taking notice. According to the Adobe 2025 AI and Digital Trends — Healthcare report, 66% of healthcare consumers say they would consider switching providers if communications don't meet their expectations — a 15% increase from 2023. The message is clear: the margin for disconnected experiences is narrowing.
A new way forward: Demand meets supply.
Adobe and Alluvium are announcing a collaboration designed to bridge this gap. By combining the demand generation and patient intelligence capabilities of Adobe Experience Platform with Alluvium's provider access and capacity orchestration, health systems now have a platform that connects what patients are searching for with what providers can actually deliver.
“Tackling healthcare's big challenges requires even bigger solutions, which is why we are thrilled to partner with Alluvium,” said Tory Smithe, Head of the Digital Strategy Group for Healthcare & Life Sciences at Adobe. “By combining Adobe's capabilities on the patient experience and communication side with Alluvium's expertise in provider access and capacity intelligence, we are delivering unparalleled healthcare experiences that are personalized and data-driven.”
The problem is structural. CMOs invest millions in digital marketing with no insight into their organization's ability to fulfill the demand they're creating. COOs manage provider capacity without knowing how patient demand fluctuates across specialties and geographies. These teams are optimizing in different directions and patients experience the gap every time they encounter a challenging booking flow, an unreturned referral, or a generic communication that has nothing to do with where they are in their care journey.
Three capabilities that change the equation.
The Adobe and Alluvium joint offering delivers value across three interconnected use cases:
Strategic planning: Demand and supply intelligence.
Before a single marketing dollar is spent, health system leaders need to know whether they have the capacity to fulfill the demand they're creating. Adobe Experience Platform surfaces patient demand patterns, search behavior, and geographic market signals. Alluvium contributes real-time provider capacity and availability data across 30+ EMR systems. Together, they give CMOs, COOs, and CFOs a unified view to answer the questions that matter the most: where to invest in marketing, where to expand, and where to recruit providers. The result is marketing investment grounded in operational reality, not assumptions.
Patient access: Omnichannel journeys.
Fragmented scheduling across multiple EMR systems is one of the most persistent barriers to patient access. When patients encounter complexity — inconsistent availability, disconnected booking flows, or referrals that fall through the cracks — they disengage and often don't come back. Adobe personalizes every touchpoint based on patient search history, preferences, and channel behavior. Alluvium ensures that real-time availability across disparate EMR systems is accurate at the time of booking. Together, they orchestrate a seamless journey from a patient's initial search to post-visit referral completion, so patients do not face any complexity behind the scenes.
Care engagement: Longitudinal journeys.
Getting a patient into the system is just the first step. Generic communications sent uniformly to all patients — regardless of their conditions, engagement patterns, or preferences — lead to poor outcomes. Alluvium detects clinical triggers, including diagnoses, lab results, and discharge events, and feeds that real-time health data into Adobe Experience Platform. It then delivers condition-specific engagement that adapts to what each patient actually does, instead of relying on a rigid calendar of preset messages. The result is a multi-month care engagement that evolves with the patient, improving adherence, satisfaction, and quality measures.
Why this partnership delivers unique value.
“For years, healthcare organizations have been flying blind in areas such as provider capacity and patient demand, leading to wasted marketing spend, frustrated patients seeking care elsewhere, and burned-out providers with uneven schedules,” said Jake McCarley, Chief Executive Officer of Alluvium. “By collaborating with Adobe, we are filling the gap between demand intelligence and supply reality to meet the experience and care needs of patients while empowering providers to deliver care more effectively.”
What makes this partnership distinct isn't any single capability, it's the combination. Adobe brings demand visibility, while Alluvium provides supply visibility. Together, they create a new layer of strategic market intelligence that neither marketing nor operations had before. This layer is designed to drive executive decisions, not just the operational ones.
For health systems evaluating their technology roadmap, this means a platform investment that justifies adoption across marketing and operations simultaneously, with outcomes directly tied to revenue, utilization, and patient experience.
Getting started.
Adobe and Alluvium are working with health systems to assess demand and supply blind spots, identify high-value use cases, and design joint solutions built around each organization's specific needs and EMR environment.
Explore the healthcare capabilities of Adobe Experience Platform.
About Alluvium: Alluvium is the enterprise access and capacity performance platform for complex health systems. Alluvium's solutions address access fragmentation created by M&A, disparate data environments, and point-solution sprawl by turning disconnected access workflows into a single system that can be actively managed. Learn more at alluviumhealth.com.
Emily is Strategic Programs Manager in Adobe's Digital Strategy Group, where she leads cross-functional programs that help healthcare and life sciences organizations modernize customer engagement and deliver measurable business impact via digital strategy.
