Today, we're excited to announce that Adobe Express now supports a powerful new integration with Amazon Ads. Thanks to this partnership, it’s now faster and easier for advertisers to create engaging ads for Amazon's advertising solutions, leveraging Adobe Express creative workflows they know and love.
“Advertisers have more ways than ever to connect with customers across the Amazon Ads canvas,” said Erin McGee, Director of Partnership Marketing at Amazon Ads. “Through our integration with Adobe Express, we’re helping them more easily create, iterate, and optimize campaigns across formats—driving greater efficiency, effectiveness, and return on their media investments.”
Launched earlier this year, Adobe Express for ads is a comprehensive creation and measurement solution that makes it faster and easier for smaller businesses to create high-performing ads for top social channels. The addition of the Amazon integration supports creative workflows for Amazon Ads, allowing advertisers to produce compelling creative for Sponsored Brands video, Online Video, display ads on
Amazon DSP, Vertical Video, Streaming TV and more – all seamlessly in Adobe Express.
“We're excited to partner with Amazon Ads to bring content creation closer to their advertising platform,” said Aubrey Cattell is VP, Developer Platform & Partner Ecosystem. “Traditionally, advertising workflows involve multiple handoffs combined with the complexity of platform requirements that slow teams down. By integrating key Amazon Ads features directly into Adobe Express, we've eliminated much of the friction points that trip up many businesses. Advertisers can now create high-quality ads and receive real-time feedback that allows them to get to market faster and with greater success.”
Tap into a seamless solution.
Creating effective Amazon Ads requires attention to detail. You need compelling creative that resonates with audiences, alignment with specific requirements, and an understanding of what drives ad effectiveness.
Amazon Ads in Adobe Express brings content creation elements together in one convenient, end-to-end solution, making it simple to create and deliver standout ads through Amazon's advertising solutions.
Design high-quality creative for Amazon Ads in Express.
Adobe Express combines industry-leading creative tools with an extensive library of assets and templates to produce engaging creative for Amazon Ads with ease. Here's what you can do:
- Create engaging ads: Begin with professionally designed templates optimized for Amazon Ads.
- Design with ease: Use drag-and-drop tools to customize text, images, and layouts. AI-powered features help you quickly generate content ideas, remove backgrounds, and more.
- Adapt content efficiently: Quickly resize and reformat ads to fit different Amazon Ads placements; and use Adobe Express safe zones for Amazon Vertical Video, Sponsored Brand Video and Sponsored TV formats.
- Create with confidence: Use Adobe Firefly-powered tools that are commercially safe for your business, with real-time policy checks to ensure alignment with Amazon Ads guidelines.
Connect directly to Amazon Ads.
Amazon Ads in Adobe Express provides a direct connection to your Amazon Ads account, enabling you to:
- Access your Amazon Ads creative asset library directly within Adobe Express.
- Enhance policy compliance with real-time checks. An only-in-Express workflow helps advertisers get every detail right – from frame to bit rate – for compliant, launch-ready ads.
- Send approved content directly back to your creative asset library for use in Amazon Ads campaigns.
Publish easily to Amazon Ads.
Amazon Ads in Adobe Express also features an intuitive experience that enables connection to your Amazon Ads account, with access to custom workflows, best practices, and templates specific to Amazon's advertising environment. Enhance your ad creation process — all from one efficient application.
Design and publish in multiple regions.
Amazon Ads on Adobe Express is accessible to advertisers in North America, South America, Europe, the Middle East, and Asia Pacific regions, including: North America: United States, Canada, Mexico; South America: Brazil; Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg; Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait; Asia Pacific: Australia, India, Japan, New Zealand, Singapore
Get started today.
Ready to enhance your creative workflow? Download the Adobe Express Amazon Ads Add-On today. The add-on is accessible worldwide, except for the China region.
With Amazon Ads on Adobe Express, we're helping advertisers streamline their creative development process, reduce revision cycles, and accelerate time to market. Experience the power of Adobe Express combined with the reach of Amazon Ads — and elevate your advertising efforts.
