Creative speed meets creative precision.

Generative AI is transforming creative production for brands — Adobe’s own Black Friday campaign cut time to market by 60%, and brands like MAC, Amazon Fresh, and Gatorade are seeing similar positive results. But scaling that impact with brand precision, authenticity, and enterprise-grade IP protection takes more than self-serve tools. Many of our enterprise customers ask us to serve as a trusted advisor and partner as they evolve their AI strategy in creative and marketing.

Adobe Firefly Foundry delivers bespoke, deeply-tuned generative models built on your brand’s IP, crafted in collaboration with Adobe experts, and made seamlessly available across the Adobe ecosystem, including GenStudio, Creative Cloud, the Firefly app, and Express.

Multimodal by design, these models produce high-fidelity image, video, audio, vector, and 3D outputs — combining creative precision with commercial trust for production-ready AI at enterprise scale. Adobe Firefly Foundry builds upon years of industry-leading AI innovation within Adobe creative products, elevating existing capabilities to new heights.

What’s in Adobe Firefly Foundry.

Multimodal, IP-protected models. Adobe Firefly Foundry models can be safely trained on your proprietary IP and full catalog of multimedia brand or franchise assets to generate final-pixel, brand-protected outputs that are ready for external use. This enables world-consistent, compelling storytelling across every surface.

Model implementation and orchestration. Adobe provides a single destination for developing, managing, and deploying Adobe Firefly Foundry models. A unified foundation centralizes model development, testing, and access management—enabling integration across teams and enterprise systems.

Partnership with Adobe experts. Embedded Adobe specialists—including applied AI/ML scientists and forward-deployed engineers—collaborate with businesses to identify critical challenges, co-design tailored models and deliver high-impact use cases that accelerate time-to-value and ROI.

Enterprise-grade governance and responsible AI. Built on Adobe’s comprehensive and ethical AI approach, Adobe Firefly Foundry aligns with industry regulations, offering enterprise-level security, transparency, and IP protection. Businesses retain full ownership of both training data and model outputs.

Seamless access across the Adobe ecosystem. Adobe Firefly Foundry integrates with the Adobe tools creators and marketers use every day—from Firefly Boards for ideation to Photoshop, Premiere, Firefly Services, and GenStudio for production—streamlining the entire content supply chain.

Creator-first safety signals. Every AI output includes built-in guardrails and provenance features, supporting responsible use and ensuring transparency and trust at scale.

Why deep tuning matters.

As brands scale their storytelling across every channel and media type, the need for deeply-tuned, commercially safe models that understand entire creative worlds and design systems has never been greater.

This is an evolution of the trusted AI journey we've been on with brands and franchises for the past few years since the launch of Firefly, which is now surpassing 29 billion generations — that’s 1 billion generations per month. Customers applauded Adobe's responsible innovation approach, knowing we had the right to train on the data in our model — making outputs 100% commercially safe. Firefly Custom Models took that a step further, giving enterprises a self-serve way to fine-tune single-concept images, like photos, icons, or illustrations in a specific style.

Today’s attention economy demands more: multimodal, world-consistent content that breaks through every medium. Adobe Firefly Foundry meets that challenge — encoding your brand’s creative DNA, from character relationships to shot logic and visual tone.

The result is the ability to forge an entire creative universe with a cohesive, multimodal system that maintains fidelity and authenticity across every surface.

Responsible by design.

Adobe’s approach is simple — protect creators and brands while unlocking new forms of expression. In practice, that means licensed training sources, enterprise controls over model access and usage, and workflows that make AI more transparent to collaborators and audiences.

Discover new creative possibilities with Adobe Firefly Foundry.

Adobe firmly believes that human ingenuity and imagination are what drives creativity, and those attributes cannot be replaced. For decades, we’ve provided creative tooling that helps enrich narrative, uplift storytelling, and inspires creators to realize their visions. This is just the next evolution in expanding your toolkit and elevating your ability to tell your story. We’re bringing the top models, in the best creative tools, to every customer, across their entire creative process – from ideation and creation to production and delivery. Adobe Firefly Foundry is available today to select enterprise customers. Learn how Adobe can partner with your team to move from experiments to scaled production with bespoke, commercially safe generative AI.

Learn more about getting started with Adobe Firefly Foundry today.

Hannah C. Elsakr, Vice President of GenAI New Business Ventures at Adobe, leads innovation where creativity meets intelligence and builds transformative new businesses. Hannah previously led Corporate Development and served as Chief of Staff to Adobe’s CEO. She is also President of the Adobe Foundation. Her career includes leadership roles at eBay, Del Monte, Avon, McKinsey, and J.P. Morgan. Hannah holds degrees from MIT and Harvard Business School.

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