We are at an inflection point in enterprise creativity. Generative AI has fundamentally changed what is possible, collapsing the time between idea and output, expanding what small teams can produce, and raising the bar for what great creative work looks like. But capability alone does not build a creative organization. People and systems do.
The most valuable creative asset in your organization is not a finished campaign or a hero visual. It is the workflow behind them. Today, Firefly Graph is available, starting with access for enterprises. It is a visual canvas for building AI-powered creative workflows, combining decades of Adobe's professional creative technology, the same capabilities powering Photoshop, Illustrator, and Premiere, with the industry's leading AI models in a single, governed workflow.
Creative professionals have always known what great work requires: the freedom to explore and the precision to refine. What enterprises have never had is a way to capture that expertise and scale it into consistent, reproducible results across the organization. Firefly Graph is built for both, available starting today as part of Creative Cloud for Enterprise Edition 5.
Visualize your enterprise AI workflows with Firefly Graph.
Firefly Graph is built around a simple but powerful idea: the hero visual is the output, but the workflow is the asset.
Its node-based visual editor gives you a way to turn AI-powered workflows into something you can see, shape, and control. Every step, from model selection and creative actions to brand rules and approvals, becomes a configurable building block you can connect, refine, and reuse across the organization.
By connecting the same professional capabilities that power Photoshop, Illustrator, and Premiere alongside the industry's leading AI models into a single sequence, you can define which edits and models are used, which brand rules are applied when, and how outputs are formatted and approved. The result is a workflow built around precision and control rather than repeated prompting. Once you build a workflow you like, you can package it into a reusable experience with its own custom interface, allowing teams across the organization to run the process without rebuilding it from scratch.
That’s where individual creative control becomes organizational capability. Practitioners and production leaders get the control, precision, and repeatability to scale creative work. For creative decision makers, that repeatability makes confident, governed AI adoption possible.
See Firefly Graph in action: Combine leading AI models, Creative Cloud capabilities, and custom workflow logic into a single visual canvas for scalable creative production.
Build creative control into every node, every workflow.
Firefly Graph is built for the full range of enterprise creative work, with a catalog of hundreds of nodes with images, video editing tools, and generation technology, enabling teams to build repeatable workflows.
Let’s take a use case for a commerce campaign for a new pair of headphones. You can start with one approved product shot and build a complete workflow around it:
- Select a subject and remove background: Isolates the subject cleanly from the original shot.
- Composite a scene: Places the product into a generated, brand-appropriate environment using Firefly or partner AI models.
- Finish and style: Handle layering, lighting, color adjustments, blending, and brand styling in Photoshop.
- Generate video: Extends the hero visual into motion using Firefly or a partner model like Runway or Google Veo.
