Summit by the numbers.

If you’ve ever been a part of Adobe Summit, you know it’s more than a conference. It’s a meeting of the most brilliant minds and ideas in digital customer experience. It’s the year’s best networking opportunity. And it’s an inspirational experience. So many moving parts come together to make an event of this size happen. Let’s take a look behind the scenes, through the lens of numbers.

Join a cosmopolitan crowd.

In 2024, more than 11,000 people traveled to Las Vegas to expand their skills, make valuable connections, and be in the front row for the future of customer experience. And over twice that many people signed on — from all over the world — to take part in Summit online. In total, we welcomed:

• More than 11,000 in-person attendees, from 70+ countries and territories
• Nearly 30,000 virtual registrants, from over 140 countries and territories
• Over 8,600 mobile app logins from in-person attendees

Share your experience.

Each year after Summit, we invite attendees to take part in a survey about their conference experience. This feedback is extremely valuable to us as we plan future Summits. From the 2024 in-person survey we learned:

• 96% of attendees better understood Adobe’s solutions and their benefits
• 93% of attendees said their objectives for attending were met
• 91% of attendees planned to attend Summit 2025
• 91% of attendees said they were inspired to be more innovative

Glimpse behind the curtains.

Be in the audience for Summit’s mainstage events, which set the tone for the Summit experience and the year ahead. These are the exciting moments when industry leaders and visionaries share inspiration, give a definitive view of current trends, and offer a peek into the future. So much goes on behind the scenes to ensure everyone has a seat in front of Summit’s enormous, brilliant screens.

• 2 days of mainstage events including the Opening Keynote, Inspiration Keynote, and Sneaks
• 13 unique keynote speakers
• 5 customer speakers
• 3 live demos

Hang out in the heart of Summit.

The Community Pavillion is the hub of Summit — the center of activity. It’s the best place to network between sessions as you connect with Adobe experts, discover new ways to accelerate innovation, and hang out with industry peers. Here’s just some of what went on in the Community Pavillion during Summit 2024:

• 1,260 attendees’ headshots taken
• Attendees created more than 950 unique t-shirt designs using Adobe Express
• Over 1,000 people attended 13 Community Pavilion Theater sessions across the 3 days
• 6 puppies and 6 kittens charmed and cuddled with attendees

Go with the flow.

When thousands of digital experience professionals come together, data is on the move. Corporate Event Specialist Graham Hood shared network usage statistics and brought the flow of data to life with unexpected analogies. During Summit 2024:

• 26.8 terabytes of total data was downloaded. The human genome is 3.2 gigabytes in size. That means 8,375 individuals could have stored their sequenced genomes. And that’s about how many people attended each Summit keynote.
• 13.3 terabytes of total data was uploaded. The size of an average social media post is 5 megabytes, so that’s equivalent to 2.73 billion social media posts.

At this year’s Summit — whether you join an in-person audience of thousands at the mainstage or log on from across the world for a full schedule of sessions — remember that you’re part of something bigger than yourself. We hope to count you among Summit 2025 attendees — in Las Vegas or online.

Register now for Adobe Summit.