Amazon Pay adds Affirm, now offers buy now, pay later in just a few clicks
Offering a quick and easy online checkout solution to more than 300 million existing Amazon account owners, Amazon Pay is a proven way for merchants to optimize their checkout experience. In March, Amazon Pay announced a low-lift buy now, pay later plugin with Affirm, so any online stores using Amazon Pay can enable it with little to no technical work.
Retailers looking to add payment installment options to their site have heard the news — 60% of consumers say they are likely to use point-of-sale financing over the next 6 to 12 months. Installment options like Affirm lower the barrier to sale on high cart volumes and higher priced items. Customers that use Affirm have an average order volume increase of up to 85%.
What is Amazon Pay with Affirm?
Amazon Pay offers Adobe Commerce merchants a trusted, secure, and streamlined checkout experience for millions of high-value Amazon customers. The flexibility of the platform enables you to offer Amazon customers social sign-in ability and express checkout earlier in the shopping experience to help reduce cart abandonment and obtain valuable customer data. And physical goods merchants are able to offer customers leading voice technology through Alexa Delivery Notifications.
Amazon Pay with Affirm gives your customers more spending power and allows shoppers to make budget-friendly purchases with personalized pay-over-time installment plans.
For cart totals above $50, Amazon Pay automatically gives your customers options to pay over time, which can increase your conversion rates by 20%–30%. Helping customers pay for what they need with ease encourages further shopping, as merchants who offer Affirm see a repeat purchase rate of 20%.
With consumer demand in mind, Amazon Pay has partnered with Affirm to offer its merchants an installment solution with little to no technical work required.
“We were interested in offering financing options to customers but saw that options available to us required too big of a technical lift,” said Brad McLaughlin, ecommerce director at DefenAge.com. “We enabled Amazon Pay with Affirm in just a few clicks, and we’re seeing customers order more because they can afford more with financing.”
Flexible payments through Amazon Pay with Affirm allow you to tap into a new shopper network and fast-track your revenue goals. Affirm delivers personalized payment options to your customers, allowing them to break up payments — from 4 interest-free* payments every 2 weeks to longer installments up to 36 months. Payment plans are tailored to each purchase, with terms proven to boost conversion.
Getting started
For Adobe Commerce users already using Amazon Pay, you can sign up right away.
Not yet using Amazon Pay? With access to a shopper network of more than 300 million — including more than 200 million loyal Amazon Prime customers — Amazon Pay is the best way to tap into the brand trust and loyalty of one of the world’s most recognized brands for your online store. Using the same fraud protection as Amazon.com, Amazon Pay can be implemented in your online store, allowing shoppers to use the account information saved in their Amazon account to make purchases from your site.
Additional benefits of the latest Amazon Pay integration on Adobe Commerce include:
- Expanded capabilities. Amazon Pay supports digital goods as well as physical goods.
- Familiar shopping experience. Customers sign in with their existing Amazon account information and their checkout steps are reduced to as few as three clicks. And for Alexa users, integration has built-in Alexa Delivery Notification feature support.
- Button placement flexibility. The Amazon Pay button is available on product, mini-cart, cart, at the start of checkout, and at the end of checkout pages.
- Global security and currency support. For merchants in the EU or UK, Amazon Pay includes multicurrency support and has built-in support for SCA as required under PSD2, protecting your customers and your business from online fraud.
Offer the benefits of Amazon retail directly in your checkout solution today. Learn more and sign up now to add the power of Amazon and Affirm today. Read more about the Adobe Commerce and Amazon Pay partnership here.
* Rates from 0% APR or 10%–30% APR. For example, a $800 purchase might cost $72.21/month over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lenders Law license. For licenses and disclosures, see affirm.com/licenses.
About Amazon Pay
Amazon Pay has the same checkout technology found on Amazon.com, bringing the fast, secure, and familiar Amazon.com payment experience to your customers without them leaving your site. And with more than 300 million customer accounts worldwide, adding Amazon Pay gives your business the opportunity to tap into a loyal, highly engaged customer base. Our powerful checkout technology reduces cart abandonment and is easy on your technical resources, helping you upgrade seamlessly to the latest innovations and features. Learn more at pay.amazon.com.