Deliver what they want before they know they want it.
Whether it’s an anonymous user or someone who looks familiar, sometimes it’s hard to deliver spot-on experiences given the endless data points, conflicting behaviours and cross-platform engagement. The end result is, often, less than optimal customer experiences that impact actions taken and, ultimately, conversions. But by getting ahead of users’ expressed wants and needs, you can show that you’re completely in-step — and exactly the brand experience they’re looking for.
The content and media recommendation engine in Adobe Target is the same that powers our product recommendations, so you have the same level of control. Make rules to modify our already-powerful algorithms to guide how they work or even override them for special promotions. Run tests to see which work best for your customers.
Then, take control of the output. No more awkward recommendation templates that don’t match your site. With Adobe Target, you can customise your recommendations so they match any experience in any channel perfectly. And you can change them in real-time. With product recommendations, cross-selling and upselling are a breeze.
With content and media recommendations in Adobe Target, you can tap into what others are doing, experiencing and consuming, plus what’s trending and more. This makes it easy to offer relevant content, which keeps your visitors more engaged and leads to more views and more time spent with your brand.