With increased access to more robust customer data, it’s never been easier for marketers to build highly refined audience segments. For marketers and IT teams who have spent time and energy collecting all this customer data, the next challenge is delivering one-to-one personalised content that can take full advantage of these deep insights to increase conversion and engagement. But creating dozens of variations of a piece of content to match each customer on each channel is a time-consuming task.
To keep up with the unique preferences of all your different customers, you need to create content that feels individualised without spending the resources to create each piece individually. A content management system (CMS) like Adobe Experience Manager Sites can help your team create content at scale and use your wealth of data to make experiences that are tailored to each customer’s preferences.