You’ve got standard analytics. You’re collecting data. But what you do with that data makes all the difference. It’s no longer enough to simply collect visits and clicks. Organisations need to better understand customers through segmentation, cross-channel analysis, audience enrichment and prediction. We call this customer intelligence — and it’s what turns insights into action.
Read The Forrester Wave™: Customer Analytics Technologies, Q3 2020.
You shouldn’t have to wait for data scientists to interpret your analytics data. Your customers won't. When the intelligence is accessible, everyone in your organisation can move more quickly to action. Start with a 360-degree view of your customers, add machine learning and artificial intelligence and move from simple web analytics to delivering experiences in real time with true customer intelligence.
Organise vast streams of data, traffic and site navigation patterns into crisp visualisations and reports.
Use artificial intelligence and machine learning to discover hidden opportunities and act fast.
Build unique audience profiles to identify your most valuable segments and use them across channels.
Know why they come to your apps, why they stay and how to keep them coming back.
Data no longer just informs, it predicts. Get answers to the questions you don’t even know to ask.
Choosing the right technology to add to your marketing stack is one of the most important decisions you can make. But it can also be daunting. With different vendors offering different things, it’s difficult to get a holistic picture. That’s why we’ve created a buyer’s guide with everything you need to make an informed decision in your analytics technology search.
Nissan uses Adobe Experience Cloud to empower their employees to create compelling, personalised experiences based on real-time physical and digital customer information.
By expanding insights into cross-channel customer journeys and improving attribution, Progrexion saw an opportunity to increase personalisation according to customer preferences and boosted conversion by 14%.
We help you to strengthen your analytics by empowering your insights to act. Adobe Analytics Cloud is the core intelligence engine that powers experiences for your business. It makes your analytics understandable and accessible to everyone in your organisation, uses precise segmentation to understand the best way to reach high-value audiences and gives you an objective view of the entire customer journey. All in real time.
