Adobe Experience Manager Assets
An agentic DAM to scale modern experiences.
Transform content into rich media experiences when and where your customers want them — with an intelligent digital asset management system (DAM) that acts as a content advisor. Easily find the right content, automatically enforce brand and usage guidelines and activate it seamlessly across multiple channels.
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Explore the features and capabilities of Adobe Experience Manager Assets.
Go beyond asset management to a world where content comes to life. As a centralised, connected content foundation — fuelled by Agentic AI — Experience Manager Assets actively surfaces the right assets, guides usage and adapts content so teams can create and activate with confidence.
- Discovery
- Governance
- Activation
- Insights
An agentic DAM to manage all of your assets.
Easily ingest, organise and classify assets so you can quickly find what you need for your projects or campaigns.
- Use conversational search with Content Advisor Agent to quickly find and use the most relevant assets across multiple instances of Experience Manager Assets, Content Hub or other Adobe Experience Manager applications.
- Eliminate manual organisation processes with AI-powered tagging features that automatically group and classify assets and their brand-specific metadata, so they’re easy to find.
- Create new assets using Adobe Firefly generative AI to generate content not available in the DAM.
- Upload any type of asset — including 3D and other rich media — using bulk ingestion or by connecting to storage applications. Agentic ingestion (coming soon) automatically enriches content during the upload process by applying predefined and brand-specific tags.
Advanced governance, permissions and compliance.
Built-in agentic intelligence supports digital rights management, ensuring assets remain accurate, on-brand and compliant.
- Use agentic workflows to simplify the creation of role-based permissions and automatically manage asset access.
- Protect your brand with Agentic AI that continuously scans for, and flags expired, duplicate or non-compliant assets.
- Reduce manual search and review with AI tools that help teams identify the best-performing or most recent content to use, improving time to market.
- Reduce clutter and work more efficiently with versioning and duplication detection tools and customisable workflows anyone can create.
- Tap into brand-specific tagging to generate metadata tags and automate tag translations for global search.
Activate and optimise assets for better experiences.
Access, transform, deliver and optimise millions of assets to give customers the highest quality experience on any surface.
- Quickly deliver brand-approved assets across channels using advanced asset management and delivery tools.
- Use agentic content optimisation to resize image and video content to meet downstream requirements or viewer bandwidth.
- Adapt, remix and transform content to maximise asset usage for any screen with automations for imagery and rich media, including video and 3D.
- Use Dynamic Media Templates that react to contextual, real-time insights to personalise content.
Asset analysis and insights.
Understand the value and usage of your assets to improve future experiences.
- Explore asset usage data, such as top downloads, to determine which assets are being activated and where they could be reuse.
- Understand asset performance across channels with first- and third-party analytics integrations.
- Agentic intelligence surfaces insights on DAM usage data to help teams focus on the content that drives impact.
Industry analysts speak.
Gartner names Adobe a Leader in Digital Asset Management Platforms.
Adobe’s DAM solution is a Leader in 2026.
Great customers with great things to say.
Centralised access to over 23,000 assets available in 33 languages and improved content reuse.
Manages over 22,000 creative assets with global tagging so teams can reuse creative in smarter ways.
Reduced time to market for new campaigns by 50%.
Learn more about Adobe Experience Manager Assets.
Content as a Service v3 - assets-overview - Friday, 27 February 2026 at 12.10
Have questions? We have answers.
What is a digital asset management platform (DAM)?
What is metadata and why is that important?
How can a DAM automate and activate content?
What is digital rights management (DRM)?
What should I look for in a DAM?
Let us show you the full power of Adobe Experience Manager Assets.
